Did you know that the rapid advancement of 3D technology has revolutionized various industries, including eCommerce? What’s more, given its ability to create realistic and immersive experiences, 3D technology is reshaping how consumers engage with online products and services.

How 3D is Transforming eCommerce

Product testing

Whether your brand deals in customizable furniture or personalized jewelry-3D technology can help. You can use it to provide tailor-made products to your customers. Do you know how frustrating customers feel when they buy fashion items that don’t fit? This occurrence is not uncommon, but the good news is that 3D technology can help. Technology is reshaping eCommerce in the fashion and beauty industries with virtual try-ons and fittings.

With its customers to virtually try on clothes and accessories or experiment with different makeup looks. Brands that leverage 3D asset management to fuel 3D modeling, augmented reality (AR), and virtual reality (VR) can deliver personalized and engaging customer experiences.


Think about how personalization is crucial for success in business success. Thanks to 3D tech, businesses can now offer customers the opportunity to personalize their products using 3D design tools.

You must admit that this customization level can greatly enhance the overall customer experience. Leading brands also realize that 3D-led customizations strengthen customer loyalty and engagement. And the metaverse eCommerce (which relies on 3D) is expected to grow by 8.6% in the run to 2030.


Imagine using 3D technology in eCommerce to provide customers with enhanced product visualization. While traditional 2D images often fail to capture the essence and details of a product (leading to uncertainties and potential buyer hesitation), 3D models offer customers a more interactive and realistic view of their products.

It gets better. With 3D technology, customers can rotate, zoom in, and examine products from various angles, mimicking the in-store experience.

How can you beat that? 3D-enabled heightened visualization boosts customer confidence, reduces returns, and increases sales conversion rates.


Whether configuring a new car with different colors or designing a furniture piece, 3D technology helps. It enables customers to personalize orders so your eCommerce business stays at the top of their minds.

Remember how in the 2010s, product configurators became popular? They have long been used in eCommerce to help customers customize products according to their preferences.

Today things are even better with the integration of 3D technology. 3-D integration makes these configurators have become even more powerful. Picture your business being able to offer interactive and dynamic product configurators that allow customers to visualize their choices in real-time. Yes, that’s possible.

These capabilities reduce the uncertainty associated with online shopping; virtual try-ons enhance customer satisfaction and minimize returns. Forbes data shows that virtual reality can boost online shopping by up to 200%. The overall results are high profitability and improved operational efficiency.

Immersive shopping

The fact is COVID-19 pandemic accelerated the need for virtual showrooms and retail experiences. In the midst of massive shifts in customer habits, 3D technology is saving the day as it empowers businesses to create immersive virtual environments. In these spaces, your beloved customers can explore and interact with products and services.

2023 and beyond, virtual showrooms may provide an alternative to physical stores. Make no mistake about it. This 3D-powered capability, with a mix of AR and VR, will enable businesses to reach a global audience without geographical limitations.

And by investing in 3D technology, businesses are leveraging showrooms and reducing costs associated with physical retail spaces while delivering smooth shopping experiences.

Strategies for Business Realignment in the Future of 3D and eCommerce

In general, businesses looking to harness the power of 3D technology and reshape their eCommerce strategies must adapt with the following strategies:

Create good content: Businesses must start creating and sharing 3D content online. Believe it or not, it is much easier to create 3D content when you partner with experts who understand how to develop high-quality 3D models of their products. The process usually involves capturing detailed textures, dimensions, and realistic lighting effects to build true-to-life representations.

Partner with a 3D expert: You find a 3D tech partner to help integrate the latest solutions into your eCommerce platform, and this partner must come on board with cutting-edge tools and expertise. This way, you can stay ahead and bank huge profits in a rapidly evolving digital landscape.

Track analytics: Quite simply, by analyzing customer data, businesses can excel in refining their offerings, identifying areas for improvement, and continuously optimizing their 3D experiences to meet evolving customer expectations. Businesses must utilize analytics to gather insights into customer behavior and preferences within their 3D-enabled eCommerce platforms. And you know what?

Technology providers offering guidance and support can help you choose the right hardware and software infrastructure to support 3D technology implementation. Strictly speaking, they can assist in selecting suitable devices. These may include smartphones or VR headsets, which provide optimal user experiences for 3D interactions.

Ready your site for big data: Like everything else to do with big data visualization, leveraging cool 3D technology may require adjustments to website infrastructure to handle increased data. In other words, tweaking your site’s technical structure can guarantee optimal loading speeds. This can help you deliver seamless and immersive customer journeys without impacting performance.

Provide customer education: Your customers may need tutorials, structured FAQs, and video guides to learn how to navigate and interact with 3D models on your website. Strictly speaking, clear instructions on how to rotate, zoom, and customize products are very essential for new users who don’t know much about the technology. For what it’s worth, businesses must offer educational resources to guide customers through the enhanced shopping experiences and other great capabilities they introduce with 3D.

Wrap up

3D technology enables businesses to provide immersive and personalized experiences, from enhanced product visualization to virtual try-ons and interactive configurators. To stay competitive, businesses are adapting and realigning their strategies to leverage the potential of 3D technology, embracing its transformative power in eCommerce.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.