The rise of the internet has rapidly made web development into one of the most exciting and dynamic industries on the planet. Every modern company or business strives to have its own cutting-edge website to serve as an interface between itself and its client base. This has opened a space for a multitude of tech companies offering their expertise to businesses in the areas of web development, web design, search engine optimisation (SEO), mobile web apps, site maintenance and web hosting, among many other things. The world of web development is today extremely competitive, and many businesses offering web development services struggle for ideas to market themselves in a way that helps them to beat off competition from their rivals. If you are the owner of one of these businesses, here are a few ideas to help you stand out from the crowd.
1. Focus Your Content
One of the most common questions that you will be asked by potential clients is, “But what is it exactly that I am going to pay you to do?” Answering this question in a way that is understandable to clients can be quite a challenge. To most people, coding and the concepts behind it make about as much sense as listening to the radio in Chinese. The best way around this is to pre-empt the question by creating web content that explains each of your services clearly and concisely using snappy, stylish videos and diagrams.
2. Move Away from a Quote-Based Price System
Many potential customers are put off from following through on their initial interest by sites that require them to contact the company for a quote. This is where websites which are not explicit about their pricing structure tend to lose out. You can give your company a competitive edge and a professional look by dividing up the most common services you offer into a number of packages and stating a price range for each one on your website.
3. Show Your Personality
Do not try to make your business seem larger than it is. While you might think it makes you look more professional, presenting yourself as an enormous, faceless web services company can actually be counterproductive. You should remember that you, your personality and what your company is about is one of the things that will differentiate you company from the masses of other similar services out there.
4. Reach Out to Potential Clients
When looking for clients, it definitely pays to be proactive. Do not wait for them to simply contact you. A great ploy is to make short videos in which you analyse a potential client’s website and explain how you would be able to improve it. A client is much more likely to be convinced by your ideas if they “meet” you virtually first.
5. Do Not Be Afraid to Ask for Help
The same as in every walk of life, you should not be afraid to ask for help. Most web developers will admit that communicating ideas to humans (as opposed to machines) is not their strong suit. If you find it difficult to sell your services, it may be time to contract the services of a reputable digital marketing agency to get you on the right track.
The web development services industry is one of the most competitive out there. Not having a defined marketing strategy in a world saturated with companies offering very similar services is a recipe for failure. Do right by yourself – adapt your marketing to the principles listed above and watch the clients roll in.