When you are building a brand, one of the first things that you need to figure out is your branding. Your logo and brand colors will become the main things that make your brand recognizable and set you apart from other companies in the industry.

Creating strong branding that is easily identifiable can boost your brand awareness and identity. Great branding also gives your brand its character and personality, thanks to color psychology.

The study of how colors impact human emotions, feelings, and behaviors is known as color psychology. It’s used by business owners and marketers to influence consumer behaviors and it’s something that you need to consider when choosing your brand colors.

For those of you who are entrepreneurs or marketers, branding may be at the top of your mind. While you might be tempted to create a logo using your favorite colors, you should avoid this common branding mistake.

You can’t just use random colors for your branding because you like them. Instead, you need to think about what message you want to convey with your brand colors, and what emotions you want to evoke in your target audience.

How to Choose the Best Colors for Your Branding

To help you navigate through the important process of choosing your brand colors, we’ve compiled a list of top tips below.

Identify Your Brand Message

The first step to identifying the perfect brand colors is to determine what message you want to convey. Are you trying to display how sustainable and eco-friendly your brand is or do you want to promote a fun and exciting feeling?

Once you’ve figured out exactly what message you want to convey to your audience, you can use color psychology to find the perfect color combination to use across your content and packaging.

Consider Color Psychology

Different colors will cause different consumer behaviors and change the way people view a brand. For example, white is associated with luxury and purity, red reflects passion and danger, and yellow conveys happiness and excitement.

Think about your favorite fast food restaurants. Many fast food company logos contain red and yellow to cause consumers to feel hungry and make them excited to satisfy their hunger. Many technology brands use white in their logos because it promotes a sophisticated and efficient feel, and makes consumers feel that they are buying something luxurious.

Depending on the type of business that you run and the message you want to convey, you will need to choose the right colors for your branding.

Use Online Tools to Try Different Color Combinations

There are several shades and tones of every color and narrowing down your choices can be tough. You can use an awesome color names generator to get some inspiration if you’re unsure of which shades and tones to use in your branding.

There are also online tools that enable you to put multiple colors side-by-side to create a color palette. If you plan on using more than two or three colors in your branding, creating a cohesive palette is important. You want your branding to look eye-catching and consistent across every platform that you use.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.