EDIT: According to BrandNew and to neshill in the comments, HP has reacted to explain that this branding will not take effect, the images you see in this article are just a study by MovingBrands.

For its rebranding, HP chose the minimalist road. They kept the angle and vertical lines of the previous logo and removed pretty much everything else. Then the vertical bar is used everywhere in the branding applications. You can even see it on the printer’s side, so you’ll see the logo’s bar even when you can’t print in black and white because you have no more blue.

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About the Author

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Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic and web designer based in Fribourg, Switzerland, as well as the co-founder of We Jobshare.