While having an attractive layout and design for a website is critical for every company today, it’s all the more important in case of online businesses such as casinos. Online gambling is a global phenomenon today, all thanks to the penetration of social media games and smartphones in every part of the world.

Software developers have had to compromise on use of heavy graphics’ usage during casino games design, in order to boost the loading speeds of these platforms. Keeping in mind the highly competitive nature of online gambling industry today, it is an important strategy implemented by many providers. Most of these platforms prefer straightforward menus, controls and simple layouts, which facilitate easy navigation. Furthermore, responsive design is used to enable quick loading of these portals on mobile devices.

In a nutshell, it’s critical for online casinos to have a web design which is simplistic and yet gives the feel of an actual brick and mortar casino. Let’s delve into some more important aspects that go into making the top-notch online casino sites we see these days.

Minimalistic approach

It’s extremely important for online casino sites to have minimalist web design, without stuffing it with heavy graphics. While it’s correct that the human mind is programmed to instantly pick out only the important keywords and other similar aspects, use of minimalist strategy will put less strain on the moving objects of an online casino site. However, this shouldn’t make your website appear dull and boring. Some of the non-gamstop portals we see these days are good examples of such strategy in action. Here are some not connected casino sites you can go through to understand what we’re talking about here.

Search feature

Online casinos feature all kinds of exciting games, equipped with various types of promotions and bonuses these days. Some of these are progressive jackpots which deliver millions of dollars in wins. Keeping this in mind, it’s important to include a search feature in the online casino site, to make it easier for the players to locate their favourite casino games.

Call to action

Also commonly referred to as CTA, call to action plays a very important role in the success of an online casino site. Online casinos should have well-thought-out call to actions, in terms of their design and colour, to generate more engagement from the players. In addition, as against the popular opinion, the website shouldn’t have more than one clickable CTA. This is important to avoid any kind of confusion for the players.

Maintenance of the look and feel

Although it’s alright to make certain notable changes to an online casino’s web design, you should refrain from changing its complete look, overnight. Doing so can raise doubts in the minds of your regular customers. Whatever you do, always retain the natural look and feel of your casino website, as that is what which will make your loyal clients feel at home and stick with you over the long term.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.