In the competitive world of design, performing brilliantly in an interview entails more than just displaying a superb portfolio. Your ability to confidently introduce oneself is an important quality that can set you apart from other candidates. Every encounter, from the first handshake to the discussion of your design approach, is an opportunity to display your abilities and personality. Here’s a step-by-step approach to presenting oneself successfully in the design profession and landing that dream job.

1. Crafting an Impressive Portfolio

Your portfolio is your visual CV and the first thing potential employers will see. It’s not just a collection of your work; it’s a narrative that tells the story of your skills, creativity, and problem-solving abilities.

Curate Your Best Work

Select projects that highlight your strengths and versatility. Include a diverse range of pieces that showcase your ability to tackle different design challenges. Whether it’s web design, branding, or UX/UI projects, make sure your portfolio is a well-rounded representation of your skills.

Tell a Story

Arrange your projects in a way that tells a cohesive story. Begin with an introduction that briefly explains your design philosophy and the problems you enjoy solving. For each project, outline the challenge, your approach, and the impact of your work. This narrative not only provides context but also demonstrates your ability to think critically about design problems.

2. Know Your Work Inside Out

Once you’ve captured the interviewer’s attention with your portfolio, it’s time to dive deep into the details. Be prepared to discuss each project with confidence and clarity.

Project Details

Expect questions about specific projects. Know the ins and outs of each one—what challenges you faced, how you overcame them, and the results of your efforts. Discuss the design decisions you made and articulate how they contributed to the project’s success.

Design Process

Take the interviewer through your design process. Whether it’s research, ideation, prototyping, or user testing, highlighting the steps you took to bring a project from concept to completion. A well-defined design process not only showcases your professionalism but also highlights your ability to tackle complex problems systematically.

3. Understand the Company and Align Your Narrative

Before stepping into the interview room, make sure you’ve done your homework on the company. Understanding their values, culture, and the type of projects they specialise in will allow you to tailor your responses and portfolio to align with their needs.


Explore the company’s website, recent projects, and any news or articles related to their work. This knowledge will help you speak confidently about why you want to work for them and how your skills can contribute to their success.

Show Enthusiasm

Express genuine interest in the company during the interview. Share specific reasons why you admire their work and how you see yourself contributing to their design team. Companies appreciate candidates who are not only skilled but also passionate about the work they do.

4. Practice Your Pitch

Confidence in an interview comes with practice. Develop a concise and compelling introduction about yourself and your work—a sort of elevator pitch that you can deliver seamlessly.

Elevator Pitch

Craft a brief introduction that summarises who you are, your design philosophy, and what sets you apart. Practice delivering this pitch with confidence, ensuring that it flows naturally and leaves a lasting impression.

Answer Common Questions

Anticipate common interview questions and rehearse your responses. Be ready to discuss your strengths, weaknesses, and how you handle challenges. Use the STAR method (Situation, Task, Action, Result) to structure your answers, providing specific examples from your past experiences.

5. Confidence in Communication

Your ability to communicate confidently is just as important as the designs in your portfolio. Pay attention to your body language, tone of voice, and clarity in communication.

Body Language

Maintain good posture throughout the interview. Make eye contact with your interviewer to convey attentiveness and confidence. Use appropriate gestures to emphasize key points in your responses.

Speak Clearly

Practice speaking clearly and at a moderate pace. Nervousness can sometimes lead to rushed speech, so be mindful of your pace. Articulate your thoughts thoughtfully, ensuring that your responses are easy to follow.

Be Open to Feedback

Confidence doesn’t mean being impervious to feedback. Show that you are open to constructive criticism and eager to learn and grow. Employers appreciate candidates who value continuous improvement and are not afraid to refine their skills.

In conclusion, presenting yourself confidently in an interview is a skill that can tip the scales in your favour. By curating an impressive portfolio, knowing your work inside out, aligning your narrative with the company’s values, practicing your pitch, and communicating with confidence, you can set yourself apart as a designer who not only produces exceptional work but also presents it with poise and professionalism.

As you step into your next design interview, remember that confidence is not just about what you say; it’s about how you say it and the overall impression you leave behind.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.