Every day, thousands and thousands of websites are made for a variety of different reasons. Whether it is for personal use, a business, or a blog, they are all competing with each other for attention on the internet. Not only do they battle each other though, they also battle the millions of websites that are already created and have gained consistent traffic from users. If you are looking to create a website, you have to do something that will make it stand out from the millions of other websites out there. Also, because it is a fresh website, it is not good enough to just make it stand out, you have to go above and beyond to make it visited before the popular websites. Here are some tips and tricks to setting up your first website:

Fully Customizable Themes

A website first needs an idea to be successful. No matter the website you are creating, the last thing you want is a plain white background filled with a wall of black text. Getting color and pictures into your website can go a long way. According to the experts from AMPWPTools, a theme can help to enhance the product, service, or content you are pushing on the website. If you are looking to provide a service to the public, a theme consisting of softer colors should be used to create a professional look. The same can be said if you are looking to sell a product. If you are looking to have people spend money you need to ensure that they are spending their money on a reputable and professional product. It doesn’t matter how great the product is, if the theme is poorly designed, you will lose their business to another customer. If your website is based on content, look for the background and theme to compliment what you are doing. If you are focusing on travel blogs, a background and theme that can highlight your vacations will go a long way in appealing to the people visiting your website. Make sure the website is presentable, or else you will lose visitors.

Search Engine Optimization

Search Engine Optimization, or SEO for short, is another vital part of starting and setting up your first website. SEO helps your website appear higher on a search engine query, ensuring that more people are seeing and visiting your website. How often have you gone past the first or second page when searching something up? SEO is built exactly for this reason. There are many experts and companies out there that can help you optimize your website so that you are getting the maximum amount of traffic. While these methods can be costly, the payoffs are definitely worth it if you are pushing a solid service or product that is needed by customers. Look to increase the traffic of your website quickly with SEO tactics.

Keep Your Website Running Quickly

If your website runs slow, people will leave it in a hurry to go elsewhere. No amount of SEO will help a website that is poorly maintained. In web design, there is a term called conversion. Conversion is calculated by taking the total amount of people visiting your website and comparing it to the total amount of sales you are making. Ultimately, a high conversion rate is what you are looking for when starting a website. Keeping your website up to date and efficient will help to keep your conversion high as people will easily be able to find the product or service they want and buy it. A slow website will cause people to get frustrated and might even time out their transactions. As mentioned above, it doesn’t matter how much SEO you have done and how much web traffic you are getting if your conversion rate is extremely low. Make the process as simple for the customer as possible. Always remember that any extra step a person needs to do on your website adds another opportunity for them to close your site and go elsewhere for the same product. When setting up your website, focus on speed to keep a high conversion rate.

Overall, a good website is one that looks professional, is able to attract traffic, and finally is able to close the sale. By taking the time to choose a theme for your site you can keep it looking professional and elegant. Employing SEO tactics can bring people to see the website that you have created, and finally a fast website will increase the chances that you close the sale. With a million other competitors out there, you have to use these tactics or someone else will. What are you looking to create a website on?

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.