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Some thieves in Budapest decided that it would be a good idea to steal some statues from the Margaret Island park. Unfortunatly, the city doesn’t have the money to pay back for the bronze statues.

For Christmas 2014, Lego decided to offer the city its statues. With the help of Y&R Budapest, the local Lego store re-created the missing statues… in Lego. While it is a clever marketing stunt, it is also a great way to give back to the community and contribute to society. In fact the Lego statues have become even more popular that the bronze ones.

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About the Author

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mirko

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic and web designer based in Fribourg, Switzerland, as well as the co-founder of We Jobshare.