Observing the evolution of logos is interesting. It gives you some historical perspective and an overview of branding trends in the twentieth century.

The book Logo Life takes a hundred popular logos and looks at the evolution of each of these logos. It’s now available for pre-order on Amazon.

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About the Author

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Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic and web designer based in Fribourg, Switzerland, as well as the co-founder of We Jobshare.