Mastering Brand Messaging: Key Consulting Statistics for Success

Do you want to know why some brands thrive while others flounder?

The secret lies in their messaging.

Successful brands know how to use messaging to build trust, foster loyalty and sell products. Unsuccessful brands…well… just check out their bank accounts.

The stats prove it:

Here’s the issue:

Most brands don’t prioritise their messaging strategy enough. They slap together a logo and create a tagline and call it good.

Don’t make this mistake.

According to the best brand messaging consulting statistics, the brands who are dominating their market right now have solid messaging strategies with the help of the best brand messaging consultant.

Time to dive into these brand messaging stats…

What you’ll learn:

1. Why Brand Messaging Is More Important Than Ever
2. Brand Messaging Consulting Stats: The Facts
3. Consistent Brand Messaging Effects On Revenue
4. Qualities To Look For In A Brand Messaging Consultant
5. Let’s Get Started

Why Brand Messaging Is More Important Than Ever

If you’re going to spend money on anything marketing-related, you should spend it on branding (and we cover that here).

Branding starts with brand messaging. Without a solid messaging strategy, your marketing will fall flat.

Let’s face it…

Consumers have a CHOICE to buy from you or your competitor. When a buyer interacts with your brand for the first time, your message is either going to attract them into your sales funnel…or repel them instantly.

That’s why more brands than ever are turning to brand messaging consulting.

It’s estimated that the global “brand consulting services market” will reach USD 65.4 billion by 2032. This comes from a market that was valued at $38.7 billion in 2023. Businesses are talking to experts about how to perfect their messaging.

And who can blame them?

With competitors lurking around every corner, your brand’s message is what will make or break your sales.

Companies like Magnetic Mind Studio pride themselves on digging into the best brand messaging consulting statistics. With offices around the world, their teams work exclusively with clients to conduct behavioural neuroscience experiments at scale to determine what truly resonates with real audiences.

The Brand Messaging Consulting Stats: The Facts

Here are the important stats that prove brand messaging should be at the top of your priority list.

Build Trust

81% of consumers say they need to trust a brand before they buy from them.

If your messaging isn’t building trust from the get-go, you’re losing that sale.

Here’s the thing…

Customers won’t JUST trust you because you say you make great stuff. Sure, your product or service may be great… But building trust is about consistency.

Customers need to hear a clear, authentic message about what your brand stands for right NOW and every time they interact with you.

Increases Revenue

Consistent brand presentation can increase revenue by 23%.

Consistency is king with branding and customers can sense when something is “off.”

Many brands have different messaging on their website than they do on social media. They tell one story in their ad campaigns and something else in their email marketing.

This mixed signalling confuses buyers and destroys trust.

By ensuring your messaging is consistent across every platform, you will notice an increase in revenue.

Consistent Brand Messaging Effects On Revenue

What happens when you have a consistent brand message? Magic…

Consistent revenue growth.

Revenue growth of 10% or more is attributed to brand consistency by 68% of businesses.

That’s right. The majority of businesses are seeing an increase in revenue simply by being consistent with their messaging.

Customers are busy. They see hundreds of different brand messages every single day.

The brands that stand out are the ones that are consistent. Yes, your message will be one more thing that fights for their attention.

If your brand displays the same values, promises and tone of voice on your website as it does on Facebook and Instagram then THAT is what your brand will become to your customers.

Same story. Same message.

Spread across.

Customers feel comfortable with your business and what you’re selling. When customers feel comfortable, they buy more.

Instill inconsistent branding and what happens?

Customers get mixed messages about your company. Mixed messages cause a lack of trust. When your buyers don’t trust you, they won’t buy from you.

They’ll go to your competitor who has taken brand messaging seriously.

Qualities To Look For In A Brand Messaging Consultant

You know messaging is important. But how do you know who to trust when you decide to hire a consultant to take a look at your brand?

Analytics and Facebook metrics are important and they tell you a lot about your business. But what brand messaging statistics matter most to your bottom line? Let’s look at what business leaders have to say…

The top priority when hiring a messaging consultant is:

• They align with our company values. (36%)
• They have proven results. (32%)
• Creativity. (37%)
• Transparency. (95% Said this was important)

There is no “one size fits all” messaging consultant.

The best consultants take the time to understand your goals, review your brand and help implement a plan that you can track and measure over time. Not just roll out a framework and leave you on your own.

Let’s Get Started

You now know that brand messaging is crucial to your brand. You know the stats that prove it. So what can you do with that information?

Here are some quick steps to start improving your brand messaging right now.

The first step to creating a powerful brand message is understanding your current position.

Take inventory of your current brand message. Sit with a notebook and pen and go through everyplace a customer will touch base with your brand.

Visit your website. Look at your social media posts. What are you telling your customers about your brand? Is it the same message throughout?

If not, you’ve found your problem. Start there.

Find a reputable brand messaging consultant.

Like any service, there are GREAT consultants and then there are some… not-so-great ones.

Interview potential consultants as you would interview any other employee. Find someone that you click with and that has the experience to back up their claims.

Keep your messaging consistent.

You know the saying…

“Don’t say one thing to me on Facebook and another thing in an email.”

Share the same message everywhere your business shows up online. Use the same tone of voice. Share the same values. Make the same promises.

Track your progress.

Just like you A/B test everything else in your marketing, test your messaging. Make small tweaks and see how those impact your buyer’s trust and your revenue.

Bringing It All Together

Your brand message is everything. Period.

If you don’t have a strong handle on your messaging, you’re leaving money on the table.

These brand messaging consulting statistics show just how important it is to have a handle on your messaging and how to improve it.

You know the statistics. Now go make your brand messaging legendary.