In today’s world is almost a demand to have a constant presence on the internet, and one of the best platforms are web pages. Since it would be the worldwide representation of a business or brand, you have to make sure that the design is impeccable and effective. In order to get to the perfect configuration, you will need to know these dos and don’ts of good website design.


There is no way to ensure business success and the best you can do is use all tools available. So, here are some steps that will help you create a page users most likely love, the “Do’s” to top web design.

Do keep it simple and direct

In web page design, it is key to have a clear and direct presentation. For example, I have googled will you help me write my research paper many times in search of assistance. And, as a client, when I encounter a page that doesn’t offer me particular information about the service, I just dismissed it. That’s because what I and every other user need are clear data regarding how to pay for the service, how cheap it is, or which other free writing services you can find.

In this context, if the page does not display the essential information in a straightforward manner, clients will run to a provider that explains their conditions clearly. You don’t need to overly adject each sentence; use short phrases and give the precise information the client might need.

Do use color palettes

Color schemes are one of the foundations of graphic design, and websites need all those principles in order to be more effective. To choose the perfect color palette, take these aspects into account:

  • Tones must be harmonic with the brand’s colors.
  • Don’t use random colors, consider the principles to create a good palette.
  • Contrast warm and cool colors.
  • Read a “color emotion guide”, to use a base color that generates what you need.
  • Remember, you can find color scheme generators online.

Do choose your typography wisely

Any graphic designer will agree that typography is an essential part of any design, so its importance is primary. We might discard this as “not such a big deal”, but the reality is that typesetting is a sample of judgment, and, as a client, a writing service that has comic sans in its site won’t be writing my papers anytime soon.

To get you on the right track, we recommend you to avoid having more than three typefaces, several variations of color, and exaggerated borderline.


There are things you should do, and some you should avoid at all costs. So, here we tell you some of the biggest “Don’ts” in the web design.

Don’t use old school elements

A vintage look is cool, especially in web page design, and represents an attractive element for the millennial target. But you need to differentiate the elements that will look good from those that will look obsolete. Here are some that will make you look old, not cool:

  • Page counters, it as no utility and give information that is no use to the users.
  • Blinking text is a NO. Yes, it is very flashdance, but it’s also tacky.
  • Fluorescent letters on dark backgrounds: Very vintage looking, and terrible for users’ eyes.
  • Repeating patterned backgrounds was very popular in the 90s, but today’s audience won’t love it.
  • Animated icons. Unless it is a gif, animated elements will make your site look obsolete.

Don’t fill the page with text

To create a great web page design, we have to face the hard truth: we don’t like to read. Actually, that’s partly why, when I look service to write a paper for me, I dismiss those that just have a bunch of text and don’t show clearly the info I need.

A site cluttered with text generates visual confusion, and, in consequence, can make you look like an amateur. If, for some reason, you are forced to have a lot of text, divide it into several blocks of information and distribute them, trying to maintain a clean and spacious design. Also, use infographics to illustrate what you need the user to know and include pictures and multimedia elements.

Don’t release an under construction page

This error, in one word, is “unprofessional”. To release a page that is still under construction is to rush the process and show that you have little regard for the image you project. Wait until the page is completely done, or at least 90 % ready. Also, while constructing your site, make sure you leave room for improvement, and do an update monthly.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.