What better appeals to ship owners than the sky and sea? Probably nothing. The agency Neue chose this reference to create the identity of the Norwegian Shipowners Association, but with a minimalist treatment.
The objective was to give serious, bold and forward-looking impression, I think it’s a success.
About the Author
Mirko Humbert
Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.
