What better appeals to ship owners than the sky and sea? Probably nothing. The agency Neue chose this reference to create the identity of the Norwegian Shipowners Association, but with a minimalist treatment.

The objective was to give serious, bold and forward-looking impression, I think it’s a success.

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About the Author

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Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic and web designer based in Fribourg, Switzerland, as well as the co-founder of We Jobshare.