Explaining how medicine works is not always easy, and there is something about medical illustrations that makes it not very suitable for advertising. For a pharmacist based in Roma, Italy, the agency JWT Italy found a perfect solution. 

They illustrated each medicine’s effect using paper-cutting with bold colors and simple line drawings. Suddenly, everything becomes very simple and aesthetically pleasing.

About the Author

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Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic and web designer based in Fribourg, Switzerland, as well as the co-founder of We Jobshare.