Explaining how medicine works is not always easy, and there is something about medical illustrations that makes it not very suitable for advertising. For a pharmacist based in Roma, Italy, the agency JWT Italy found a perfect solution.
They illustrated each medicine’s effect using paper-cutting with bold colors and simple line drawings. Suddenly, everything becomes very simple and aesthetically pleasing.
About the Author
Peter Makeshoff
Peter Makeshoff is the founder and main author of Designer Daily.