Getting ready to launch your app can be an incredibly exciting time. It means all your hard work is nearly over, and you can sit back and reap the rewards. However, the general public is unlikely to be as excited about your app as you are. In truth, they’re probably completely unaware of it.

If you want your app to be a success, you’re going to need to raise awareness of it and build excitement. This might sound extremely difficult, and while it can be tough, there are a few tried and tested strategies that can be used to achieve your goals. Read on to find out more.

Get Some Initial Reviews

Reviews are incredibly influential in today’s digital commerce world. They can be the deciding factor that determines whether or not a customer purchases a particular product or service. Apps are no exception; users will check reviews to decide whether they want to download an app or not.

Reviews play another important role; they can determine where an app is placed in app store charts, which can have a significant impact on success.

However, as a new product, your app won’t have any reviews. This can make it difficult to get off the ground and start making waves in the industry. By using the services of a company like, you can get some initial reviews for your app that will give it a fantastic head-start and create a bit of buzz and excitement around your product.

Focus on Social Media

Social media has become the most effective marketing and advertising tool available for businesses today. In the past, new products would be advertised through traditional means like TV and radio adverts. While these are still a viable option, they are by no means necessary.

With social media, you have the potential to reach huge audience numbers at little cost. Establish yourself across the major social networks and produce content, including images, videos, and blog posts, to raise awareness of your app and create hype.

Teaser trailers or materials can be particularly effective. These can be used to reveal small details about your app without disclosing its full potential. This can create a real buzz that will leave users desperate to find out more.

Work with Influencers

Influencers are social media celebrities that often have huge follower numbers and an incredible degree of power within their respective fields.

While an organic social media marketing strategy is a must, working with influencers can take things to the next level and could see your app become a viral sensation.

Before choosing an influencer to work with, think carefully about what kind of product your app is and what consumer demographics you are looking to target. This should help you narrow down a list of potential influencer collaborators and will see you achieve better results.

Building hype and excitement ahead of your app’s launch is essential and is one of the most effective ways of ensuring your app is a success. Secure some initial reviews, focus on social media marketing, and collaborate with influencers to build a buzz around your new app.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.