When many people develop their website, they often forget to include a privacy policy statement.  While this may not seem like a big deal now, it can be in the future.  Privacy policies are put into place in order to protect not only the site user but the site owner as well.  Today, we are going to take a look at three good reasons why everyone should have a privacy policy attached to their website.

1. To Avoid a Legal Battle

There are many legal lawsuits that are filed each and every day.  Some of these lawsuits are about the privacy of a consumer.  When you fail to display a privacy policy or you have one that is questionable, things can get difficult fast.  Google, Delta Airlines, and many other website owners have found out the hard way about these practices. Not only can you be sued by your visitors, but you can also get fined large sums of money by the government.  In order to avoid any legal troubles, make sure that you put your privacy policy in plain sight and make it easy to understand. We recommend placing it in the bottom footer of your site (this is where most people place there privacy policy link)This will help you stay out of the courtroom and it just might save your company from utter disaster.

If a privacy policy has happened you need to rectify it and notify your users which have been affected. Within the privacy policy it should state to the website user what will happen if such breach accrued. By using a privacy Policy tool like Iubenda this does the job for you so you don’t have to worry.

2. It Can Help You Become More Profitable

If you are open and upfront about your privacy policy, potential customers will take notice.  Many people will only deal with companies that work hard to protect their privacy.  So, to boost your bottom line and attract more customers, have a good privacy policy in place.  This will show people that you are a legitimate company that is not all about profits. In return, you will have many loyal customers that will keep doing business with you.

3. Because It Can Be Required

If you are dealing with a third party like Google or another corporation, you are required to have a privacy policy in place.  This applies to any website or app that you build.  Many third-party companies will not give you a second thought if you don’t have a good privacy policy.  This helps protect your company as well as theirs.  So, before you deal with other companies, make sure that you develop a policy and put it into place.  Also, make sure that it is easy to read and where everyone can find it.  This will ensure that your deals go through and the people you are trying to work with know that you are a legitimate company that wants what’s best for everyone involved.

As you can see, these are just a few reasons why it makes sense to have a good privacy policy in place.  It only takes a few minutes to put one together and you can even have someone else do it for you!  So, there is no reason not to have one.  Plus, it will save you lots of time and hassle if you do!  Remember that your company’s name is on the line so protecting it with a privacy policy is in your best interest.

We recommend using Iubenda – online privacy policy generator.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.