In today’s ever-changing business world, website owners are often asked to hire a web design agency or an individual freelancer when they need a new site built or updated. With the advancement of technology and corporate downsizing, more individuals find it necessary to strike out on their own and become freelancers. This article will detail the difference between how freelancers and agencies compare, along with which one to choose.

Freelancer Designer

A freelancer is an individual web designer or developer who works independently and is usually available on an hourly basis. They are often better suited for smaller projects with shorter timelines. They can usually work faster than an agency due to fewer team members and processes.

Advantages of Hiring a Freelancer

  • Cost-effective: Hiring a freelancer can be more cost-effective than hiring a full-time employee or an agency. This is because freelancers typically charge as per the work that needs to be done.
  • Flexibility: Freelancers have the flexibility to work on your project when you need it to be completed within a short timeframe.
  • Specialized skills: Freelancers have a specific area of expertise, so you can find a freelancer who specializes in the exact skills you need for your web design project.
  • Personalized service: Working with a freelancer can provide a more personalized service as they are more accessible, can provide more hands-on attention, and can be more responsive to your needs.

Disadvantages of Hiring a Freelancer

  • Limited availability: Freelancers may not always be available to work on your project, especially if they have multiple clients.
  • Lack of accountability: Freelancers are not employees, so they may not have the same level of accountability as a full-time employee. This can make it more difficult to ensure that deadlines are met and that the work is of a high standard.
  • Lack of support: Freelancers work independently, so you may not have access to the same level of support as you would with a full-time employee or an agency.
  • Limited scalability: Freelancers work on a project-by-project basis, so it can be difficult to scale up the work if your business grows.

Web Design Agency

A web design agency specializes in creating, developing and maintaining websites for clients. Web design agencies offer a range of services such as hosting, maintenance, and digital marketing campaigns. They work with clients from different industries such as e-commerce, healthcare, and education.

Advantages of Hiring an Agency

  • Expertise and experience: Web design agencies employ a team of professionals with a wide range of expertise and experience in web design and development. This allows them to provide a high level of quality and expertise in their work.
  • Scalability: Agencies have the resources and expertise to handle projects of any size, whether it’s a simple brochure website or a complex e-commerce platform to match the needs of their clients.
  • Multiple services: Multiple services offered by agencies such as web design development, allows clients to get all their web-related needs met under one roof.

Disadvantages of Hiring an Agency

  • Cost: Hiring a web design agency can be more expensive than working with a freelancer, as agencies charge higher rates and require a long-term commitment.
  • Limited flexibility: Agencies have a set team and process in place, which can make it difficult for them to adapt to clients’ specific needs and requirements.
  • Limited control: Clients may have limited control over the design and development process when working with an agency, as the agency will be making many of the decisions.

Making the Right Decision Between a Freelancer and an Agency

Before choosing a freelancer or an agency, consider the advantages and disadvantages of each option. If you’re looking for a simple and low-cost solution, hiring a freelancer may be the best choice for you. Freelancers charge less for their services than agencies, and you may be able to get a faster turnaround time on projects.

On the other hand, if you’re looking for a professional solution with more robust features and a long-term relationship, an agency may be the right fit. Agencies have more experienced staff, can handle larger projects, and often have better customer services. However, agencies usually charge more for their services, making the process more complex. When deciding which option is suitable for your web design project, take some time to evaluate your budget, timeline, and goals. If you’re looking for an agency who can develop a web design for you that empowers and optimizes your business, consider hiring Bizango.


Whether to hire a freelancer or an agency for web design depends on your specific needs and goals. Freelancers are cost-effective options and offer flexibility, and specialized skills. On the other hand, agencies offer expertise, experience, scalability, and multiple services. The decision should be based on your budget, project scope, timeline, and the level of control you want over the design and development process.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.