IKEA tries to innovate regularly and adapt their way of selling to their clients’ evolving buying habits. As part of this innovating mindset, they released a pretty cool couch building online tool.

Things did not go exactly as they planned, as users quickly started to have a lot of fun with the tool and built funny couches. Twitter users in particular started to share ridiculous couches, like a $15’000 couch or the fortress couch.

A user even spelled out the word couch with IKEA’s tool, which brought IKEA’s reaction to design an entire font with it: Soffa Sans.

A letter detail.
The entire font, isometric view.
The entire font, top view.

About the Author

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mirko

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.