Typography is everywhere: in books, on websites, on billboards, on tv,… and of course on packages you buy at the store. In general, typography on packaging is not outstanding. Designers get limited space, tons of text to add and clients to deal with. However, sometimes packaging designers use typography as the central element on packages, […]

Hermann Zapf walks you through the art of typography in this video. It is a good reminder of where western typography comes from, as well as a great introduction to calligraphy by one of the lettermasters of the pas century.