In the not-so-far-away past it was impossible to imagine there will come a moment a person will spend six hours per day, on average, playing video games. Today, gaming is not just a way to have fun, it has so much more impact on the way we live. For many, playing games is even a source of income.

All of this means game developers have a much harder time promoting their games in new and special ways that would make it obvious that their product is somehow different from the rest.

Still, some things haven’t changed that much: You still need a website for your video games.

But this raises many different questions. How to make your website functional, but also different and special? There are hundreds of ways to do that and you can easily get lost in them.

We made this article to make things a bit easier for you. Here are a few basic tips on what elements a website for a video games development company should have:


Smart companies realize that having direct contact with potential customers is of key importance. In other words, they recognize the value of the popular internet saying “The money’s in the list”.

If you ask your potential customers to subscribe to a newsletter, you will have a very easy way to build your email list and a great opportunity to nurture them towards buying your product. This also allows you to start building a community around the email list – by offering free incentives for newsletter subscribers only (such as strategy guides, playable levels, or even comic books).

All you need to do is grab the contact information of an interested customer just once and you might be able to sell to them over and over again. In order to achieve this, you can just put form fields right on the page or have a subscribe button and then a short form (name and email address) in a pop-up or modal overlay.

Customer Support

A great way to nurture relations with your customer base is through a customer support system – for example, in the form of a ‘customer to agent’ chat.

But be careful! Gamers are not as predictable as other categories of customers. As they are able to consume the product anywhere in the world and at any time of the day, most customer support solutions for gamers should be available 24/7.

A good example of that is the 24-hour customer support system at SkyCity Online Casino. This option is very important for such types of games – like the huge variety found at online casinos. This is much the same for massively multiplayer online games (MMOGs).

You also might want to make sure that your customer support agents are experienced gamers themselves, as that will enable them to better handle any issues or queries.

Social Media Integration

No matter how beautifully designed and superbly functional your website is, it won’t fulfill its potential if it doesn’t reach the optimal number of potential customers. In order to achieve this, it is essential to use the channels offered by social media. Do not hesitate to use all of the social media platforms and be clever in the way you will integrate them with your website.

History has shown that YouTube is an especially useful and efficient tool in promoting gaming content. For example, behind-the-scenes videos provide great content for your YouTube channel. Videos showcasing your day-to-day in the making of a game can be very funny and compelling.

Also, keep in mind that YouTube has been a starting point for many well-known gaming personalities: PewDiePie, KSI, VanossGaming… and many more. Their examples show us that videos uploaded on YouTube can be a great way to start building your customer base even before you have a website, and are certainly an excellent way to channel customers to it after it’s up and running.

Analytics and Tracking

Every single customer that visits your website has a story to tell. Where did they come from, how long did they stay, and what exactly did they click on? All of these actions can be tracked, measured and utilized to your advantage.

An easy way to analyze all of this data is to install Google Analytics. Even if your hosting plan or website builder has its own analytics, the option offered by Google has many advantages. You might even want to turn off those other options, if possible.

Analyzing all of this data will be of tremendous help in optimizing and improving your website.

You can determine from which of your social media accounts you are getting most of your traffic – or, if most of it comes from mobile phone users or not. All of this reveals how much of your attention and resources should be allocated and where to exactly. For example, based on the data, you might decide that investing more time and money in improving the mobile version of your website could be very lucrative for you.

Your Own Vision

The suggestions we gave you are just that, suggestions. They are some of the best options you can utilize to get the most out of your website – beyond just the sleek graphics and a cool design.

But these are just tools to help you carve your own path. Doing that will actually have to come out of your own vision. Using these tools can potentially help you get there a lot faster and with less stumbling in the dark.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.