Numerous financial institutions changed traditional banking and finance ways into the business of Financial Technologies (FinTech). During the financial crisis, the FinTech revolution started in 2008, and many banks left-back because of new technologies. Fintech apps make an easy way for users’ money. Today, the industry approaches other finances such as money transfers, loans, payments, crowdfunding, asset management, cryptocurrency, and many different ways to interact with customers and clients.

Many FinTech apps have a design that provides a great experience that offers extra features for managing users’ finances more safely. Companies quite often are searching for ways to make their services useful for clients and the corporate side. Business transactions nowadays are easy to understand and use. 

Because of smartphones, FinTech designers are willing to upgrade the industry. Clients can now use apps that have features that allow them to open a new current account, send and receive a payment, and communicate with customer service. 

The Process of Creating a Financial App

Creating a financial app is not easy to process, and beginners must pay attention to every detail. If you decide to take the step, you need to know how to include branding, create easy access to tools, put security measures to protect delicate data, and create an interface that users can use easily. 

The primary role of the design of financial applications is their appearance on mobile devices. So, the creation of a FinTech App needs to be innovative and at the same time fit the parameters. The user experience and user interface design companies are involved in designing a FinTech application because they can assist in problems by providing excellent solutions. 

Best practices

If you are new in the app designing process, here are some great tips that can help you.

Understand the customer

You need to know what your customers are looking for. It is crucial to know the clients’ needs before designing the app. If you want a well-designed app, then learn from the best FinTech apps. They listen and adapt feedback from users, and that is crucial in the designing process.

Most FinTech apps are user-friendly, so when you understand what your clients need, the entire team knows what to upgrade on the app. Plus, feedback from users is crucial. Both negative and positive feedback is vital for app designers because they can listen and adjust accordingly and improve the app.

Security

When there is delicate financial information, your users will be satisfied if their data is safe while using the app. Security must part of your designing process. Ensure your users know what you are using their personal information when they sign up on the app. 

Plus, providing an easy way for transactions comes with the challenge of making a secure and safe funds transfer. Paypal applications have peer-to-peer money transfers that require a confirmation from banks and users to complete them. Users will feel safer when using a service they can trust. There are also other payment gateways that you could use.

Good Team

If you want to make a perfect app, then you need a great team. If your team has unique skills, such as web security and business management, they will facilitate the designing process because of their knowledge and skills.

Plus, you will have significant benefits from the designing process; more time and productivity. 

Graphics

Good graphics make information more accessible for users to understand. Every form of visualization, such as tables, graphs and charts, can provide better ways for users to understand their finances.

Data

Financial apps demand users to fill out personal information when signing up. If you want users to be satisfied, the process should be rapid, simple, and pleasant. Including an indicator in progress will let the users know their process. It may sound impossible or uninspiring, but designing a FinTech app is a big challenge.

Visible Status

When designing a FinTech application, it is essential to inform users quite often about the system’s status. Building user trust is very important and makes the user experience coherent. An animation feature that shows a transaction’s status can be a great way to design the user experience.

Gamification

When making user interface advancements on the app, gamification is excellent to consider. Simple tasks like loading screens and verification prompt make a process easier to use. If there is a puzzle piece to solve the captcha, it will be fun.  

Consistency

Great design has the purpose of connecting the business’ commercial goals and the software development options. So, remaining consistent in all buttons and opportunities that the app has is a design principle you should not avoid. It will help users navigate an application, avoid mistakes, and makes the app look very professional.

Background Color

Choosing the right background color and font is crucial. Icons and logos should be easy to locate and navigate, so the background should match with them. The night mode that Twitter and Messenger created is an excellent example of it. Users can adjust to night lights with the night mode instead of using white or another color background. It is better for their eyes health. 

Color Palettes

When speaking of color palette, we refer to the most crucial thing. Did you know that a color palette can affect the user interface of an app?

Why?

Because color palletes are more than just graphics, they provide certain types of information. For example, in finance, the red and green colors represent the buy and sell, so be careful when choosing your design colors. 

Fonts

The font is also significant when designing the FinTech app. The essential fonts to use are Roboto, Lato Condensed, and Titillium Web. Plus, you should check the appearance of individual characters such as $. It is pretty necessary because the finance world is all about figures and numbers. 

Localization

The audience will continue to grow if your company grows. It would help if you considered addressing international travel and purchases. A great example of app localization is the example of PayPal. It can convert money (with a conversion fee) and allow people from other countries to interact.

Fintech apps are a new era. Putting customers first and the design of the app is essential for the user’s journey in FinTech. Companies are also keen to evolve. Structure and discipline are fundamental when building a business, but innovation and efficiency are crucial. The main focus of the FinTech industry is clients and their needs. 

About the Author

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Bogdan Sandu

Bogdan is a designer and editor at DesignYourWay. He's reading design books the same way a hamster eats carrots, and talks all the time about trends, best practices and design principles.