These days, the mobile app market is expanding very quickly. And, mobile marketing has become quite competitive. In this scenario, if you want to make sure about the visibility of your app, you need to be precise about the practice followed for the development of your mobile app.

Your app is expected to give a rich user experience, beautiful design, and a great UI. To address different challenges of the cross-platform app development and throw some light on certain things to avoid, here are some important things you should consider. This way, you can develop those apps with the least hassle.

Make use of a platform-independent method

It is very common for developers to design an app based on one platform, which is either Android or iOS. And, there is no surprise that they tend to test their app using the same platform that they use most frequently. To help avoid the situation, cross-platform mobile developments should try to create an app in the same way as a web service. This way, it provides a better structure for all the platforms when the designer makes use of an independent program module to set up that specific app. Also, it helps to give results in the performance of both engines.

Make your app an interesting one

Because the app is intended for users to buy and experience it, everything should feel and look pleasing and engaging. It should be one-of-a-kind type of app and consistent across different platforms. It is important for the app and for its brand success. This way, it guarantees that the app is designed perfectly for each platform, and retains recognition.

Have close relations with the designers

Establishing a healthy relationship with the design team is the only way to make sure that all the researches have been duly conducted to make the app usable on different platforms. The combination of your knowledge and their designing skills helps you identify the merits and demerits of the app. This kind of teamwork is necessary to optimize the app. Cooperation of developers and designers work wonders for the app. The design plays an integral role for cross-platform usage.

Let UI guidelines happen for both platforms

While addressing the needs of different platforms, developers need to consider separate UI guidelines. The developer has to be familiar with the guidelines and requirements for different platforms before planning to build the app. After becoming familiar with how the app works, the developer has a deep understanding of how to navigate the cores of each platform and makes sure the app is handy for all engines. Many differences occur when developing an app for cross-platform. For example, the iOS platform has a tab system, which is not present on the Android engine.

Use reputed cross-platform app modules

Different types of modules help app development intended for cross-platform handling. As such, it reduces the time spent on developing the app for different engines. The app modules can bring much quality information in the entire process that can be utilized. Third-party modules help to mold amazing UX throughout several platforms. It saves you time if the modules consist of extensive toolsets. You can have plenty of flexibility when developing additional features.

Take the app to the test

The special kind of combination that developers need to make use so as to create a cross-platform app includes universal elements that are applied to the different engines and specific features present on each of them. This is what makes proctoring important for those apps. When the app is tested on all platforms it helps to estimate real progress and make further adjustments before it’s too late to return. There are a lot of areas where these apps might be utilized for such as in the field of e-learning.

Users are the core link

When developing an app, the user is the only link. There is no difference between designing a cross-platform application and one for a specific engine. This helps in understanding the experience better and what needs to be done so as to improve the functionality and usability of an app.


Apps aren’t universal as they are meant to be. The top platforms won’t work in the same formats. That has created problems for many developers who are creating cross-platform apps.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.