Your website plays a significant role in digital marketing campaigns. It supports the e-commerce process and helps convert online traffic into sales. Since it is an essential part of modern-day business, it is critical to have the best design and functionality.

On the other hand, the first place that people visiting your website will encounter is your homepage, and it would help to take the right approach to how you set it up. It is advisable to use a white label web development company to get the best outlook on your website. There are many advantages to hiring professionals for your web development. Apart from giving an excellent first impression to the visitors, you will get a functional website to help with e-commerce strategies.

Mistakes to avoid for a Homepage

Although brands set up their company website homepage differently, your content on the page impacts the site’s success. The Information should engage the online visitors since you do not have much time to appeal and make them stay on your site. In addition, the users should find content quickly, and the site can help with converting the traffic into sales.

With background information on the objectives of homepages in the e-commerce process, you can know what to include depending on your target audience. Here are some top homepage mistakes to avoid;

Picking the Wrong Colours

Picking colours or mixing them wrongly can negatively impact a visitor. It would be best to be consistent with the brand colours. A website developer can help you integrate an appropriate colour scheme on your website. Avoid using bright or unmatching colours to get the best appearance. You can search the internet to get ideas on the colours you can match.

On the other hand, you can consider a colour’s impact on visitors. It will differ depending on your target audience.

Including Too Many Items

Even though you have so much to share with your audience, it is best not to use a lot of media on the homepage. Numerous texts, icons, images and videos on the website will create clutter. Having lots of things on the homepage can be overwhelming and confusing for visitors. On the contrary, you should keep it simple. The content should have adequate space between them and not squeeze everything in a limited space. Spacing helps the audience to focus on each item on your homepage individually.

Failure to Optimize for Mobile View

More people are using the internet on their portable devices. Not optimizing your homepage for mobile view will make your business lose the opportunity to reach such users. Suppose potential customers can open the page and view it well on their mobile phones. In that case, your business gets more traffic to convert into sales.

Not having a CTA

A call to action is vital to convert online traffic to sales. It prompts the people visiting your site to take a particular action which involves making an order or subscribing to your service. Your website becomes ineffective if you omit a CTA on your homepage.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.