“30% of the criminal acts in the country are happening under the influence of alcohol”, this is the text on this powerful advertising against alcohol abuse in mid-1980s Bulgaria.

Using the reflection in the bottle, the designer hinted at the violence by making the reflection in the shape of a knife that symbolizes violence. The red color, black background and strong constrast with a minimalist drawing style make for a very strong image.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.