Web design serves as a key pivot in ensuring a business provides a good user experience. A good design is an attractive thing and will likely get more visitors interested in working with the business. This shows businesses could boost their revenue by optimizing their sites for user experience while showcasing their brand. To help you understand how a good design will help your business.

Here are some of the ways it attracts visitors.

Mobile Friendliness to Ease Access

A website designed well in today’s era must have a mobile-friendly design. You need to give your website the responsiveness so whenever people need to view content they can access it on different devices. This means having a beautiful layout for the mobile platform as a lot of people these days use their mobile devices to access content online. If your website is not responsive, you might end up losing visitors who use their mobile devices to access content, and this will affect traffic. You can borrow ideas from brands like Aaptiv that have a perfect design that is impressive on both small and large screens.

Keep Visitors Coming Back

Another design aspect that you could apply to your website to boost traffic is to add features that will ensure visitors are reminded of your brand or offers. This includes creating subscriber-only content, a subscription system where you are able to encourage people to join your list, and also optimize your email sign-up offer to ensure the form appears in different places like the footer and end of posts. While working on these features, remember the best interests of your subscribers count the most.

Play Well with On-Site SEO

Web design does not end with having a beautiful layout. You must also play around with some SEO tricks that will ensure your content is friendly to search engines. This includes optimizing your headline and content URL, using the right keywords, and writing good content without sounding like you are speaking to a robot. Provide a sitemap and invest in optimized content if you want long-term SEO success. Don’t forget site speed also impacts SEO performance. Search engines are a good place to tap quality traffic, so ensure to target this while designing your website.

Provide a Great User Experience

Traffic can also be affected by user experience on your website. Many visitors will close the window in first 8 seconds if the first thing they will see is meaningless pop-ups or content that does not show the seriousness of your brand. Invest in designing a beautiful interface that is easy to navigate. Users want to access what they are looking for as fast as possible. Don’t make them spend time searching for things on your site.

With a good website, you can record more sales. Traffic is an important part of building a business and that is why you need to consider having a good web design that takes care of user experience. Add calls to action and don’t overdo them as this will look spammy and many users will not return. The idea is to make the website as accessible as possible even on mobile devices and search engines.

About the Author

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Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic and web designer based in Fribourg, Switzerland, as well as the co-founder of We Jobshare.