In this day and age, everyone knows that to be something of a peculiar standing, especially businesses, you need to be available online. For that, you need a website. Having a website means that you can have your own cyber property that can have all your products and their descriptions along with all the information you need to give to the people visiting. The trends being followed by web developers of the last decade are becoming obsolete. Designs that were a huge success even in the past last year have begun to face challenges from the search engines that are in charge of crawling them and ranking them. Now, if you want your site to rank higher, you need to follow a certain set of rules that make your site optimized.

Tips for Designing Websites

Logos

The first thing you need to make sure of is that your site is easy enough for anyone to understand. A few things you can do to make it more user-friendly is to have responsive logos. Companies have been working far and wide to make their sites better and making a logo that is both elegant and simple seems to have a great impact. Not only do the sites then give a very sophisticated look but also gives you the opportunity to embed that logo in various places. Such designs are known as responsive designs. You might have seen a few examples in your smartphones in the shape of the app icons. Skype reduced to a simple S and Google represented by a single G.

Gradients

Making your site look user-friendly requires you to have a very nice and comfortable interface especially the home page. The gradient features that have made it to the market today are a great way to make your site look comfortably cool and graceful. The color transitions that a gradient is known for can be set depending upon the nature and theme of your site. Make sure that you are making a site that is not only catching the eye of the user but keeping it interested enough to stay on the page. This ultimately helps to reduce the bounce rate and retains the organic traffic rates. Instagram and Stripe are prime examples of how gradients were overlooked but brought back through these apps that now marks them as necessary ingredients for a good site.

Shadows

Being sidelined as unnecessary and immature graphics designing trends that shouldn’t be used online, shadows and in-depth fields were deemed unnecessary. But come 2018, they’re the hype everybody is having a fuss about. Put on the back burners, shadows had really changed the two-dimensional design format that was being used in the past by almost every developer. Try using shadows as casually and in-depth as you can for an effective design.

Two-Toned

Duo-Toned designs have been trending lately as web designers tested the use of the contrasting techniques of two colors. Prime examples of which can be Spotify’s own app interface and microsites that had imagery created within a limited domain of colors which was complimenting the semi-flat design that was the basic idea. More examples and works are in progress as the duo-toned design trend reaches its peak in 2018.

Conclusion

Once you’re done designing your site according to the niche of your content, you should work on your content. Whether your site is selling products or is reviewing helpful blogs like how to catch a cheating spouse, you should consider what sort of a user experience you’re aiming to provide your audience to reduce the bounce rate from your site which will ultimately help it gain ranks.

About the Author

author photo

mirko

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic and web designer based in Fribourg, Switzerland, as well as the co-founder of We Jobshare.