Advertisements are single-handedly the most important part of marketing or promoting your product or service.  Advertising is commonly accepted as the best way to have your product or service reach its intended demographic, and without it, we would be at a loss. We are all accustomed to advertisement strategies and they are a commonly accepted part of our lives. We are inundated with them anytime we do anything, and have come to love them and revere them. Advertising strategies are the most important and should be the first thing any fledgling business does when considering taking off.

Without adequate advertising strategies, your ideas, businesses or services, would dwell forever in the shadows of your bedroom, unknown to anyone outside of your friends or family. As the idiom goes, a business is only as good as its marketing. A business without proper advertising techniques can never flourish and the brand will never achieve the awareness it deserves. In the twenty-first century we are inundated with marvellous marketing techniques and brilliant advertising strategies all catered around reaching a business or key demographic with relative ease. By not pursuing appropriate advertisement it is unlikely your brand will ever leave your imagination, resigned to slowly die amongst other businesses who didn’t market their brand or service effectively.  

In this article, we’ve gathered some of the best forms of Advertising you can use in 2020.

How Can I Advertise My Product or Service More Effectively?

In the digital age product advertisement most often takes place on the internet, whether by social media or on online video outlets. However, a large number of people do still market their products successfully physically and personally by handing out flyers and posters, companies exist that will print your leaflets, flyers, and posters, so you can have them distributed in your local area, the experts of Influence Printing located in NYC say that this is often the best way to market your local business. Competition can often be rampant when vying for local customers, so perhaps the best way is to advertise on a larger scale than others in your local area with a leaflet campaign.

What Are Popular Methods of Advertisement?

Social Media Advertisement

Sponsorship by social media personalities and through web content can prove to be very effective, of course, entirely dependent on your demographic. If you were to sell lawn mowers, you would target a videographer on a social media platform with a large following reviewing tools and technical items; at the same time, if you were marketing a line of women’s make-up you would contact a social media personality whose entire service is the review of make-up. Often social media personalities will promote your product or service for a small fee; a fee undoubtedly well spent. No publicity is bad publicity, as the idiom goes.

Leaflets And Posters 

The most popular methods of advertising a product as previously mentioned above, are on social media and physically with leaflets and posters. The latter is most often utilized effectively with local businesses, such as restaurants and bars; however, many multinational corporations use banners, flyers, and posters, to bring awareness to their products successfully. By using leaflets and posters you can draw interest in the local area and successfully undercut local competition. Oftentimes, only by launching an effective leafleting campaign, can you become the dominant business in your area.

What Are Some Other Methods I Can Use?

You can use the newspaper and radio effectively to draw a significant interest in a local business, much the same as with posters and leaflets. Although sometimes advertising on radio and in the newspaper can cost a lot of money, it is a sure-fire way to reach your intended demographic. You can target A.M. radio or P.M. radio depending on who you intend on marketing your business too, and it can be great for your business’s success.

Make Sure You Market Effectively!

Whatever your chosen marketing or advertisement strategy be, it is important that you advertise and market your product effectively and according to your key demographic. It is entirely pointless to market women’s hair dryers to sixty-year-old retired men. You must carefully choose your marketing and advertising strategies and be effective in doing so.

As with everything in life, you must research and be concise in how you carry things out. Without proper research and due diligence, no amount of marketing and advertisement will bring attention to your product. Be smart, be concise, and be effective in everything, for if you don’t the likelihood is that there are another hundred-and-fifty people waiting to seize your position!

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.