The Internet has demonstrated how powerful and impactful is on any type of business. Nowadays, there’s no space to rethink this fact.

Websites are the best case for it. Their impact and how they have become the marketing rocket for any kind of organization is proof of it.

For any online business, a website is a primary need. It is one of the most important things of the brand presence. As such, it must be designed perfectly and under the best practices and standards

Its design should need to build keeping the client in mind. The goal is to offer an enjoyable experience when users navigate through it. Great user experience will make visitors into recurring visitors which in turn can become recurring buyers.

On top of that, there are many other benefits of a beautiful, engaging, and functional website design for both your business and audience.

A web design consultant is an expert who can help to identify business needs and gather the requirements to design and build a website. Part of his work is to choose the best resources and tools to manage all stages in the development process. The end goal is to deliver the best website that fits the company’s needs.

How a web design consultant is relevant for businesses

Website consultants will help the business to clarify what are they are looking for with the website. They offer services to help the business with all stages of the development process.

Deep and Broader Perspective

A web design consultant has a broader perspective since he looks from the designer’s perspective and also as a customer.

A talented web consultant likely has previous experience dealing with projects of clients’ industries. This is a plus since he can advise you and guide you to create a successful website.

Also, he might be up-to-day with the cutting-edges and familiarized with the industry jargon.

All of that are resources that you will not find somewhere, but only as part of the knowledge of a web consultant.

Analyze the Website

Part of a website audit involves analyzing your website for technical, user experience, and maybe even some basic SEO issues.  This cannot be checked by someone without enough background.

An untrained eye can see that everything is good on your website. Yet, an expert web consultant can check quickly and tell you what are the performance, SEO, or technical issues your website has. But also he can provide solutions for those issues.

Professional web consultants have more insights and knowledge of how to audit your website and the solutions.

Reach Business Goals

Hitting the business goals is one of the tasks of a business web consultant. He should be able to create web strategies that allow businesses to meet those goals.

Their responsibilities also include help businesses to conceptualize the type of website. Once he has done it, he helps to build and publish the website of their dream.

Clients have various goals. Regardless of whether the web consultant has to design the website from scratch or building off an existing. Clients have to commercialize it.

So, a web consultant will help to find out and then determine what is the best path and the activity plan for achieving the goal.

If we’re talking about an ecommerce site, then one thing a consultant can do is suggest using a store locator plugin to present the brick and mortar stores that the business has.

Ensure Your Website is Mobile-Friendly

Nowadays, it is normal that users navigate the internet on their mobile devices. Smartphones now have powerful specs that allow you to do things the same way as you can on the computer.

People find that is super easy to do business on the fly thanks to the portability of mobile devices.

A professional web consultant can audit and test if your website runs properly regardless of the viewport or screen sizes. In other words, the goal is to ensure your website is cross-browser and mobile-friendly.

If he/she finds any broken design on mobile devices, he can provide recommendations to fix it. Or even he can suggest building a specific version of the site to adjust with the mobile design needs.

Cost-benefit Advantage

The combination of quality, time, and cost is what businesses try to meet. An expert web consultant fits with that formula.

Businesses can have in-house staff but it is impossible to reach the same quality that an expert web consultant can deliver. One of the reasons is because a web consultant has more hands-on experience. He might have conceptualized and built larger websites.

So what a business will get in terms of cost-benefits from a web consultant far outweigh what you can receive from an in-house team. On top of that, keep in mind that many businesses might not have the required in-house staff for reaching time, quality, and budget.

And if, somehow, you as a consultant end up costing more than they’d like but you are still is worth the  money, you can balance the  accounts by using open source business software instead of premium ones which most likely charge on a monthly basis.  Not only that, but if the client uses Elementor to build its site with, you can suggest using free Elementor addons. There are plenty of them out there that do their job just fine.

Accessibility Standards

Web accessibility matters not only because a business is going to drive more traffic to its website or for the moral dilemma. It is so important because more and more visually impaired visitors are navigating on the web.

They navigate using a screen reader as the assistive software. Its functionality consists of converts website text into a synthesized speech. When it comes to building a website must support standards for web accessibility.

A professional web consultant knows all about this so he can lead toward building a website that supports any kind of assistive tech.

When you build a design that is aligned with the web accessibility standards this design is clear and simple. So thanks to this, both visually impaired users and non-visually will appreciate it.

Brand identity

If a business is seriously thinking to create a powerful and remarkable brand identity so they need to look for a web consultant.

Part of his portfolio includes creating a brand identity. This means deciding how the world out there will see the brand. Logo, brand colors, website color schemes, paper design, business cards, and everything about brand desire to seed your brand into the customer’s mind.

So a web consultant can help a business to give it visibility and being recognized by its logo, colors, motto, and any unique identity of your brand.

By helping with this, businesses can reach the goals of creating identity and match with your target audience’s emotions.

Deep and Vast of Experience

Since technology consultants have worked on different kinds of projects and industry they have vast experience and fresh ideas. Thanks to that, they can bring innovative ideas to make a design project successful.

Another advantage of the web consultant knowledge is the fact he has worked for more than one of your competitors in the industry. Thus, businesses can take advantage of knowing more about their competitors.

Most of the time a web consultant will apply the same knowledge without even realize of it but trying to make it even better. The website will benefit from it since will be more user-friend, searchable, and marketable.

Long-Term Maintenance

A great advantage of hiring a web consultant is the opportunity to have a long-term maintenance relationship.

So he can ensure to have periodical maintenance and make sure the website runs without any issues.

He can also help you with technical aspects. Apart from that, it is likely a consultant belongs to an expert community that will make outstanding content.

Passion and Extra Mile

Since a consultant often does his job driven by his passion there is a high chance to make clients succeed. Years of experience are a way of guarantee to make a client’s success.

They know very well his craft and they are always looking to do the best and even the extra mile. They just want to exceed client’s expectations to prove their expertise, in the end, make their clients happy.

Even a motived in-house staff can’t do the same as a web consultant. This is the reason why hiring a web design consultant is a wise decision.

Another important fact about a web consultant is that he can be hired from the beginning phases or when the client has already a website. It does not matter; a web consultant can join in at any time in the process.

This means you can leverage a web consultant from the beginning, in the middle, or even tie him up the tail of a web strategy.

Becoming a website consultant

Becoming a web consultant is a wise decision in terms of freedom.

You are your boss so you have the freedom to be as innovative as you want. Also, you can manage your clients the way you like since you are not their employee you are a consultant.

The only requirement to be a web consultant is to be good enough at your craft.

The Web Consultant Mindset

A web consulting mindset requires changes in the way you are used to it. This process involves turn from a “practitioner” to a “partner and advisor” – a big change.

Web consultants’ task is not only to execute a website project but also to advise their clients on the best solution to their business needs.

About the Author

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Bogdan Sandu

Bogdan is a designer and editor at DesignYourWay. He's reading design books the same way a hamster eats carrots, and talks all the time about trends, best practices and design principles.