Effective SEO, or search engine optimization, is the Holy Grail of organic SEO. Every online marketer understands the difficulty of reaching the coveted page one or position zero in Google’s search results. Many factors determine the placement of their content within the results (SERPS).

Other search engines have similar requirements, but no one comes close to Google’s place in the search business. That said, it’s wise to follow their guidelines carefully and stay up to date on changes or suffer from poor rankings and placement in the SERPS.

What Are the Types of SEO?

For those marketers vying for a favorable spot in the results, they use organic SEO to build site and content authority and a good reputation over time. Eventually, given that the content meets specific guidelines, it will move up in the results.

In the days before SEO was critical to a website’s success, cramming keywords and duplicating content was the norm. Google changed everything by creating and executing algorithms designed to clean up its search results.

Their goal was then and still is today, to present searchers (you) with the best content on the Internet that matches your search term. Depending on the search term, some content gets left behind because it doesn’t fit within Google’s guidelines. They base their guidelines on over twenty-two years’ experience in the search engine business.

It’s their extensive experience and size that gives them the right to dictate what appears within their search results. They do an excellent job of keeping search results relevant and from authorities on the topic.

The second type of SEO exists that doesn’t require extensive knowledge of organic SEO guidelines. Inorganic SEO is essentially a way to increase traffic to your site or ad by using a PPC or pay-per-click advertising technique.

You start by placing ads with one or more companies offering the service, and you place a bid on specific keywords that might trigger a user to click on the ad. With each click, you pay a fee. Ideally, a click results in a conversion. The click leads to a sale or another desired action, such as a newsletter signup.

There are benefits to using both types of SEO. Still, they’re most effective when used together to form a cohesive SEO strategy.

Benefits and Pitfalls

The main goal of SEO is to get your website found by optimizing your content with keywords. That includes following SEO guidelines suggested by Google and regularly creating solid and shareable content that interests your readers. That leads to favorable placement in the SERPS.

A massive benefit of inorganic SEO is your ads’ quick results if your advertising budget is enough to provide the results you need. It’s essential to stick to a budget to limit the expense. If you have popular ads with targeted keywords drawing a vast audience, the cost can overwhelm any size budget.

Organic SEO takes time to develop, but the results can mimic that of PPC. It’s much less expensive, too. When it’s used together with inorganic SEO, you can create a successful strategy that is repeatable for ongoing success with other websites you might publish.

It’s Your Business

Consider organic SEO a long-term strategy to build your site authority within your niche, and garner loads of natural traffic from Google. Some would say it’s much work, and in some ways, that’s true. How hard you decide to work is up to you. It’s your business, and its success depends on getting SEO working for you.

Using PPC initially might be too much to grapple with before you study and learn acceptable organic SEO practices. If that’s the case, work hard to understand what it means to have a popular niche and how (and why) to create exciting content that resonates with your readers.

It won’t take long for your site to move up in the SERPS, and with consistency, you can hold your number one position. That would prove to Google that you deserve the number one position because your content, among other things, is worthy of its place.

Authority in your niche is an honor bestowed upon you by Google. It’s through hard work, keyword optimization, great content, backlinks, domain age (the older, the better), and organic traffic that grows consistently.

When you combine PPC and organic SEO and use them to their highest potential, it’s a winning strategy that will allow you to reach your campaign goals. Good luck!

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.