Not every business is utilizing the power of video marketing, but they should. How video is used and consumed by viewers today has changed the marketing world. At the end of the day, it has become one of the leading forms of content.

Video marketing is the new wave of storytelling. It takes complex concepts and breaks them down into easy to comprehend content, all in an aesthetically appealing way.

Working with a professional video production company to create content can increase your social media audience engagement, improve brand awareness, and drastically improve your conversion rates.

YouTube, TikTok, Instagram, Facebook – you name the platform and video plays a vital role. Want to generate more revenue and leads? Keep on reading to learn about the benefits of using video marketing in your strategy.

1. It’s the Preferred Method of Content Consumption

YouGov America shared a study that 72% of online consumers prefer video content over reading lengthy text. It was no wonder that Adam Mosseri, the head of Instagram, made a huge announcement in June of 2021 stating the platform is “no longer a photo-sharing app.”

With a surge of users spending more of their time scrolling through TikTok and YouTube, the channel needed to make a shift to keep up with the competition.

Now that more people are preferring to get their information and entertainment through video, companies need to be reevaluating their marketing strategies through a visual and audio format.

2. Video Increases Conversion Rates

Word-of-mouth is a great way to reach potential clients. But the power of social media sharing allows you to reach hundreds, thousands, even millions of untapped audiences.

A recent statistic showed that 62% of consumers will watch product review videos on social media before making a final decision purchase.

Product reviews have become an incredibly popular type of video content. This is why influencer and affiliate marketing has become a vital part of a successful marketing strategy. It gives businesses the ability to tap into other audiences which could result in higher shares.

3. Build Client/Customer Relationships

Businesses need to have a face to represent their company. It humanizes the business and helps to build relationships with its clients and customers. The more you work to build your community, the more trust you build. The more trust you build, the greater your client retention rates.

4. Boost Your Search Engine Optimization

Optimizing your website to improve your search engine optimization (SEO) on Google is incredibly important. The ultimate goal of every user of this platform is to get maximum YouTube likes, views and comments. YouTube is typically viewed as a social networking site. However, because it’s owned by Google, it holds search engine power.

From video titles and descriptions to closed captions and subtitles, every aspect of video content can impact SEO. The higher your ranking, the more opportunity your business has to be seen by potential customers.

5. Video Allows You To Be More Informative

There are over 8 billion video views happening daily on Facebook alone. If you want to keep up with the competition, you need to jump on the video marketing bandwagon.

There is only so much that can be articulated in a short text description in a caption, especially if you’re content is high-level and complex. Video allows you to explain in a more simplified manner that will appeal to a wider audience.

6. Videos Are Mobile-Friendly

More than 79% of people who have a smartphone have made a purchase utilizing their device over the last six months. That means over 181 million people in the United States alone are making purchasing decisions with a few clicks on their phones.

Thankfully, videos are one of the most mobile-friendly forms of advertising you can opt-in for. Having versatile ratios and video lengths to adapt to different digital platforms, such as social media and your website, can make all the difference in retaining your customers’ attention.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.