Not every business is utilizing the power of video marketing, but they should. How video is used and consumed by viewers today has changed the marketing world. At the end of the day, it has become one of the leading forms of content.

Video marketing is the new wave of storytelling. It takes complex concepts and breaks them down into easy to comprehend content, all in an aesthetically appealing way.

Working with a professional video production company to create content can increase your social media audience engagement, improve brand awareness, and drastically improve your conversion rates.

YouTube, TikTok, Instagram, Facebook – you name the platform and video plays a vital role. Want to generate more revenue and leads? Keep on reading to learn about the benefits of using video marketing in your strategy.

1. It’s the Preferred Method of Content Consumption

YouGov America shared a study that 72% of online consumers prefer video content over reading lengthy text. It was no wonder that Adam Mosseri, the head of Instagram, made a huge announcement in June of 2021 stating the platform is “no longer a photo-sharing app.”

With a surge of users spending more of their time scrolling through TikTok and YouTube, the channel needed to make a shift to keep up with the competition.

Now that more people are preferring to get their information and entertainment through video, companies need to be reevaluating their marketing strategies through a visual and audio format.

2. Video Increases Conversion Rates

Word-of-mouth is a great way to reach potential clients. But the power of social media sharing allows you to reach hundreds, thousands, even millions of untapped audiences.

A recent statistic showed that 62% of consumers will watch product review videos on social media before making a final decision purchase.

Product reviews have become an incredibly popular type of video content. This is why influencer and affiliate marketing has become a vital part of a successful marketing strategy. It gives businesses the ability to tap into other audiences which could result in higher shares.

Additionally, the algorithms of social media video platforms can make videos go viral. So, you must ensure your affiliate links when needed. With a dead link checker, you can efficiently evaluate the performance of your affiliate links across various platforms. These tools typically provide detailed reports on broken links, including the specific URLs affected and the reason for their inactivity.

3. Build Client/Customer Relationships

Businesses need to have a face to represent their company. It humanizes the business and helps to build relationships with its clients and customers. The more you work to build your community, the more trust you build. The more trust you build, the greater your client retention rates.

To build client/customer relationships through videos, create content tailored to your audience’s needs and interests. Share authentic stories, provide valuable education, and engage with your audience through interaction. Showcase your brand’s values and personalize your approach to make customers feel valued. Maintain consistency, offer exclusive access, optimize for mobile, and measure performance to continually improve your strategy.

4. Boost Your Search Engine Optimization

Optimizing your website to improve your search engine optimization (SEO) on Google is incredibly important. The ultimate goal of every user of this platform is to get maximum YouTube likes, views and comments. YouTube is typically viewed as a social networking site. However, because it’s owned by Google, it holds search engine power.

From video titles and descriptions to closed captions and subtitles, every aspect of video content can impact SEO. The higher your ranking, the more opportunity your business has to be seen by potential customers.

5. Video Allows You To Be More Informative

There are over 8 billion video views happening daily on Facebook alone. If you want to keep up with the competition, you need to jump on the video marketing bandwagon.

There is only so much that can be articulated in a short text description in a caption, especially if you’re content is high-level and complex. Video allows you to explain in a more simplified manner that will appeal to a wider audience.

Create more informative videos by focusing on delivering valuable content through thorough research and clear organization. Use visual aids such as charts and demonstrations to enhance understanding and incorporate expert interviews or testimonials to add credibility. Encourage viewer engagement and provide additional resources for further exploration. Keep videos concise while using clear language, and continuously review feedback to refine your content strategy.

6. Videos Are Mobile-Friendly

More than 79% of people who have a smartphone have made a purchase utilizing their device over the last six months. That means over 181 million people in the United States alone are making purchasing decisions with a few clicks on their phones.

To create mobile-friendly videos, optimize resolution and format, keeping them short and concise. Use large, clear text and visuals, ensuring fast loading times through compression. Enable autoplay with muted sound and provide captions or subtitles for accessibility. Design for vertical orientation, especially for platforms like Instagram and TikTok, and optimize for touch interaction. Test on various mobile devices for compatibility and monitor analytics to track user interaction, making necessary adjustments accordingly.

Thankfully, videos are one of the most mobile-friendly forms of advertising you can opt-in for. Having versatile ratios and video lengths to adapt to different digital platforms, such as social media and your website, can make all the difference in retaining your customers’ attention.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.