As the global pandemic continues, we’re seeing a major boom in online marketing. Companies are stepping back from brick-and-mortar interfaces and are digitizing their businesses.

As a result of this switch, the demand for services like Search Engine Optimization, Web Page Building and Design has also increased!

If you’re looking to boost your company’s online presence, you’ll want a website that’s as unique as you are. While you might be tempted to do this yourself, the fact is that your website needs to follow current design trends in order to appeal to your target audience.

Hiring a professional Web Designer is the best way to achieve this. Let’s take a closer look at what a web designer actually is (and why they’re so important)!

What is a web designer?

Many people can confuse Web Design with Web Development. However, they aren’t one and the same. Web Design focuses on how a website (and its supporting pages) looks and feels, whereas Web Development will focus on actual tools, like on-page navigation.

Both areas are important to build a smooth, sleek site that users will adore. However, for some reason, people tend not to put as much emphasis on Web Design as they do on Development. Their reasoning is likely along the lines of “I need my webpage to function properly. I can ‘pretty it up’ myself.”

Well, you can probably choose a decent theme and play around with stock images. But if you want to build a website that represents your brand’s unique personality – while still looking professional and attractive to a wide audience – you’re going to need some help.

Why you need a web designer

Web Designers aren’t your everyday artists. They’ve specifically studied subjects like graphic design and visual marketing. Not only that, but they’ll know how to combine these skill sets to create a stunning design for your website that will keep your users coming back for more.

Here are eight specific regions a good web designer will target:

1.      Alignment

They’ll bring all your different pages content together by creating a visual design scheme that works across the board.

2.      Hierarchy

They’ll know how to emphasize your most important features and content by ordering designs strategically, without being obvious.

3.      Contrast

They’ll use a variety of styles, images, colours and tones that work in harmony while highlighting your content.

4.      Repetition

They’ll know which aspects of design to use repeatedly to ensure consistency across your various pages.

5.      Proximity

They’ll know where and how to combine certain visual aspects, as well as which to keep separate for aesthetic and performance purposes.

6.      Balance

They’ll keep your users from being overwhelmed by messy or loud visual content by making sure it flows smoothly.

7.      Color

They’ll create a palette scheme based on your brand identity to use across every visual aspect of your webpage.

8.      Space

They’ll make sure that your most important information takes centre stage by eliminating other distractions.

Web Design is vital in helping establish your brand identity and providing users with a beautiful, satisfying experience! It’s also not as simple as selecting a colour scheme and font, which is why investing in a Web Design agency service is a good idea.

If you’re in the Orlando area and looking for local expertise, why not check out Rezolutions Design? You can browse their website for examples of their beautiful designs, as well as hear from satisfied customers!

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.