Perfect design is not just to make the website look good, it should also make it feel perfect for the user. Although you may have good content on your website, a bad design may cost you conversions, so it’s also important to invest in web design if you would like to get good performance of your website. A good design will also take care of other non-human aspects of the site like SEO and load speed, which could impact your marketing strategy.

If you are planning to launch a new site, here are reasons why you need to focus on web design.

Design for emotions

If you are establishing a business website, emotions play a major role in determining the decisions users take. While designing websites, you cannot ignore emotions. By choosing specific fonts, shapes, photos, icons, and colors, you can influence the way people feel about your brand or products. Companies like Apple take product design seriously and they have been able to capitalize on emotions to influence how users make decisions. They make their products sexy and sleek, so many people would like to be associated with the brand as it signifies elegance.

Users appreciate credibility and quality

If your pages are designed with high-quality content, you are likely to get good conversions. Content coupled with a perfect design will to raise the conversion rate and allow you to get more from the website. That is why your design process must take note of the need to showcase quality and instill credibility. If you would like to transform your site in Chambersburg, it would be advisable to consult a Web Designer Chambersburg for ideas on how to come up with a design that is able to trigger visitors to take action.

Meet users’ expectations

Another thing you need to understand while designing your site is that users insist on instant gratification. This means if the site does not meet their expectations, they will leave. A good design will get the users to take more action. The cognitive load should be low and the design should be generally focused on encouraging the user to take action. Don’t make users think. Your web pages should be self-explanatory. Get rid of question marks and offer a smooth experience for users.

Trends are temporary

While it’s a good idea to follow trends in web design, you may be losing a lot by investing in such an idea as it corrupts the very need to give your business an identity. To build a strong brand, you should pick a design pattern that is consistent with the expectations of your target audience. If people know your brand for using certain colors, you should not change this to satisfy the urge to fit in with new trends. A good web designer will help you to remain consistent yet modern.

Investing in good web design will help your business to influence decision making among users, so it’s necessary to pay attention to the different design conventions that would help to make your site a magnet for users. Your pages should speak with credibility and authority, and one of the ways to do this is to emphasize on quality.

About the Author

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Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic and web designer based in Fribourg, Switzerland, as well as the co-founder of We Jobshare.