google favicon family

When you are a large multinational company like Google, the slightest changes in your identity will quickly be noticed. A few week ago, the big capital “G” that was used as a favicon on every google site turned into an ugly lower-case “g”. That tiny event gave birth to tons of reactions on blogs or on twitter (did anyone say buzz?), people obviously didn’t seem to like the new favicon.

A few days ago, Google’s reaction appeared on the Official Google Blog, Marissa Mayer explains that the current favicon is part of an ongoing design process that seems to have been painful (that’s how I translate rigorous and interesting).

google favicon iterations

In the image above, you can see some tests looking for the new icon, I am not a big fan of any of those. Anyway if you want to submit your ideas to Google, your suggestions are warmly welcomed. However don’t forget to read the terms of service in case you did something great.

You acknowledge that you have submitted your design voluntarily and not in confidence or in trust. You acknowledge that no confidential, fiduciary, agency or other relationship or implied-in-fact contract now exists between you and Google and that no such relationship is established by your submission of a design under these Terms.