A logo is one of the best ways to communicate with your clientele and create a brand name for your business. Many business owners struggle to create the right logo for their business. Instead of just picking up a new design, it is better to follow a few tips when creating the logo for your business. These few tips will make it easy for you to get the right logo.

We will share with you ten different tips which you can follow while creating the logo for your business.

1. Understand your brand:

The first thing which you have to ensure is the association of the logo with your brand. You have to write down a few things which you need to associate with your brand. Once you design the logo, you have to ask yourself if these things associate with the logo design or not. Doing so will help you choose the right design.

2. Industry reflection:

You should always choose a logo design which reflects your industry. It will help you design a more relevant logo, which can best present your business.

3. Get the colors right:

The colors in the logo should be such that they go well with each other. Also, they should complement each other as well. Only when you get the colors right, the logo becomes easy to decipher.

4. Choose fonts wisely:

While designing, or creating the logo, it is essential to understand that the fonts are not only for creating the company name but also add a bit of personality to the logo. Due to this very reason, you have to choose the fonts carefully. They should be easy to decipher and should add to the look of the logo and the personality of the business. Doing so will help you create a logo which can brand your business.

5. Decide the type of logo:

Logos can be of different types. You can choose one which uses only the brand name of the company, or you can choose one which has an abstract design. When you generate logo for your business, it is essential to first decide between different types like:

  • Monogram
  • Abstract
  • Mascots
  • Emblem
  • Wordmarks

Only once you can decide the logotype, you can go ahead and create the right one for your business.

6. Go with simple design:

One thing which most of the business owners and designers ignore is that you should always keep the logo simple. Only when it is simple enough, people can associate it with your business quite easily. You should ensure that at the most, you use two colors in the logo and the fonts should be easy to read. The viewer should be able to decipher the logo in a single glance. You have to keep this in mind while generating the logo for your business.

7. Choose a versatile design:

You need to understand that the look of your business will not just be on your website. It can be on your business cards, manuals, pamphlets and a variety of other marketing materials. Hence; you have to choose a versatile design which will look good on all of these places.

8. Decide the positioning:

You can generate the logo in a horizontal or a vertical position. The choice is entirely up to you. However, before you finalize the draft, it is essential to decide which one you prefer and then choose accordingly.

9. Be ready to revise:

You have to assume that in the very first attempt, you can’t generate the perfect logo. That is why; you will have to edit it at least a few times. You might have to change the entire design and start from scratch as well. Instead of getting frustrated, you have to understand that it is part of the process and therefore; be ready to change the design.

10. Make it readable:

Lastly, you have to generate the logo in such a way that anyone can read it. Only when that is the case, you can go for mass branding.

These are the ten tips which you should always follow when generating a logo for your business. You can easily brand your business with the help of the logo designed using this guide. Once you follow this guide, it is effortless to get the right design in a short time.

About the Author

author photo

Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.