With every passing year videos are being used more and more frequently as a form of content on websites. However despite the fact that in general videos are able to provide increases in traffic, engagement, and conversions – results can vary greatly from website to website.
While there are several factors that affect the impact of videos, one of them is definitely your web design. The right web design can help to accentuate videos and enable them to perform better, whereas the wrong one can actually hinder them and make them more of a liability than an asset.
Assuming you want to improve the impact of your videos, you should take these tips into account for your web design:
Always position videos above the fold
It is a safe bet that if you are including video content then it should be the central element of interest on the page that it is in. As such it should always take a prominent position centrally and above the fold. Naturally there are certain exceptions to this rule, but they tend to be few and far between.
Don’t ‘crowd’ the video with design elements
Always try to make sure that there is some white space surrounding your video when it appears on your website. If there are too many other design elements in close proximity to your video, it will cause it to look ‘crowded’, which could discourage people from watching the video and reduce its impact even if they do. Conventionally it is best to make sure your layout has enough space for videos right from the get go.
Use contrast to give the video more prominence
Although videos naturally contrast with backgrounds, it does help to make sure the background the video is placed on isn’t too vivid – otherwise that effect will be diminished. Research has shown that people tend to prefer it when videos are against a white or off-white background, as they find it easier to focus on the content.
If you want to find out more about how to engineer a web design that is great for videos then you may want to turn to some of the video tutorials that are available online. With the help of Movavi Screen Capture Studio you can even record these videos and save them to watch later.
Make no mistake, Movavi Screen Capture Studio is not only a screen recorder, but comes with its very own video editor too. It will supply you with all the essential tools that you need to tweak videos, including the ability to cut and join video segments, improve the video quality, include background music, insert animated transitions, and much more.
Suffice to say Movavi Screen Capture Studio won’t just let you save design tutorials, but could also be used to produce content of your own for your website. Between that and a design that improves the impact of your videos – you should be sorted.