When creating websites, it’s easy for designers to get lost in all the cool effects, animations, and other shiny features. Focusing on the visually pleasing part of the design is often tempting, but we should never do it at the cost of worsening the user experience. Obviously, we build websites to reach a goal that […]

As designers, our primary focus for creating a good user interface (UI) is towards functionality. We get caught up in improving optimizing functionality as much as we can—and that’s great. Focusing on these aspects will help you stay on the right track—but not if you’re missing one crucial element: emotion. It’s easy to forget that […]

A wireframe is a type of flat digital prototype you can use to preview a web design in progress. Here are some of the best tools you can use to make wireframes today. 1. Axure Axure is a powerful wireframing tool that allows you to do a whole lot without coding. Running on OS X […]

When it comes to creating a web or mobile experience, the content should always take center stage. Apart from excellent web design, a good website has liable usability. Designers worldwide use a vast amount of tools to create and improve the overall user experience. With the rise of many new technologies, data couldn’t be presented […]

Game design has truly changed since the days of Pong. Heck, even games released just a couple of years ago often feel like antiquated relics. Graphics have gone ultra-realistic, the gameplay is truly immersive, and storylines are as compelling as Hollywood movies (Last of Us, I’m looking at you).  The problem? Many AAA games have […]

Visual hierarchy in email templates is the placing of different graphic elements around the textual content. It plays a vital role in determining reader experience and how your subscribers will interpret your message. If you want your audience to focus on the right element, it is necessary to place the right elements where your readers […]

When your client needs to get support for a new product idea, they can’t show up with printed designs. Today, stakeholders expect functional prototypes that let them experience how the product will work. Until investors and decision-makers approve a project, they will want to see the product in action to understand whether consumers will want […]

Running a usability test can be an intimidating prospect, particularly if you are a relative newcomer to the world of design and have never held such a responsibility before. Thankfully with these few straightforward pieces of advice up your sleeve, you can approach your debut testing attempt with confidence. Select the right strategy There are […]

The biggest aspect of any kind of user experience is, undoubtedly, the aspect of interaction. Think of it as a form of conversation between one of your products and the individual who is using it. If that conversation becomes uninteresting, the user will end up leaving in favor of a more interesting one. This means […]

Mobile user experience somehow ‘imposed itself’ with all the development and improvement of mobile communication devices. In fact, it is the quality of user experience that divides outstanding apps from their less outstanding counterparts. The same factor enables startups to learn from big brands and to improve their products. User experience for mobile applications – […]

No one can deny that UX (user experience) is the foundation of any website. This is the main reason why many website owners always look for ways to improve it. Some even spend a lot of money on design because of it. So, what is UX design exactly? And what is the difference between user […]

You are probably already familiar with the concept of call to action, but if somehow you are new to web design, call to action refers to elements in a page that request an action from its visitors. If you are indeed new to web design, there are high chances that you will neglect this important […]

The internet has given many web companies the chance to rise and meet new audiences. The challenge for these companies is the competition to grow the customer base and build the companies’ credibility. One of the ways to do that is to use social proof as a marketing tool. Many people make decisions regarding a […]

Visual design entails taking several different aspects of design and combining them in order to create a site that is both easy to use and enjoyable for the visitor. The World Wide Web is comprised of several million websites, all competing for the attention of their viewers. Because of this, many website designers want their […]

In order to understand the essence of the work of such a designer, it is desirable to consider both components in the UX/UI job. After all, they are closely connected among themselves and, as a rule, both directions are realized by the same person though pursue different purposes. In this article, we will explain why […]