Running a usability test can be an intimidating prospect, particularly if you are a relative newcomer to the world of design and have never held such a responsibility before. Thankfully with these few straightforward pieces of advice up your sleeve, you can approach your debut testing attempt with confidence. Select the right strategy There are […]

The biggest aspect of any kind of user experience is, undoubtedly, the aspect of interaction. Think of it as a form of conversation between one of your products and the individual who is using it. If that conversation becomes uninteresting, the user will end up leaving in favor of a more interesting one. This means […]

Mobile user experience somehow ‘imposed itself’ with all the development and improvement of mobile communication devices. In fact, it is the quality of user experience that divides outstanding apps from their less outstanding counterparts. The same factor enables startups to learn from big brands and to improve their products. User experience for mobile applications – […]

No one can deny that UX (user experience) is the foundation of any website. This is the main reason why many website owners always look for ways to improve it. Some even spend a lot of money on design because of it. So, what is UX design exactly? And what is the difference between user […]

You are probably already familiar with the concept of call to action, but if somehow you are new to web design, call to action refers to elements in a page that request an action from its visitors. If you are indeed new to web design, there are high chances that you will neglect this important […]

The internet has given many web companies the chance to rise and meet new audiences. The challenge for these companies is the competition to grow the customer base and build the companies’ credibility. One of the ways to do that is to use social proof as a marketing tool. Many people make decisions regarding a […]

Visual design entails taking several different aspects of design and combining them in order to create a site that is both easy to use and enjoyable for the visitor. The World Wide Web is comprised of several million websites, all competing for the attention of their viewers. Because of this, many website designers want their […]

In order to understand the essence of the work of such a designer, it is desirable to consider both components in the UX/UI job. After all, they are closely connected among themselves and, as a rule, both directions are realized by the same person though pursue different purposes. In this article, we will explain why […]

Designing a functioning website is not as easy as one might think, you can just as a UX agency. You have up to 5 seconds to grab the visitor’s attention to your website. Your website’s UX/UI design is a design process of how to enhance your user’s satisfaction and experience with your website. It helps […]

The main strategic goal of every company is to grow by attracting more and more customers. Arguably, one of the most important ways to do so is to focus on user experience (UX). The primary reason for this is that the more appealing reliable the product is, the more chances that customers will buy it. […]

Geofencing can improve your website or app’s UX and marketing by optimizing the overall architecture to best satisfy the user’s needs, all through location! Mobile users around the world are typically attached to their mobile apps as they are to their smartphones. In fact, 49% of smartphone users open an app 11+ times every day. […]

As videos have become grown in popularity, more and more websites are starting to publish video content. However before you do that, you need to make sure that your web design is optimized to display video content in the first place – otherwise it could affect its effectivenessand performance. To start optimizing your web design […]

Imagine you get a piece of white paper on one hand and on the other you get all the rainbow colors in a pallet. Now you can start playing… This is how I feel when I am designing a website from scratch, when I can play with layouts and colors in the website builder to […]

Dominant in the graphic design industry with tools like Photoshop, Illustrator, or InDesign, Adobe is not as successful with its web designing tools. Apps like Sketch or InVision are very popular among people who design for the web, which is not what Adobe wants. The company decided that its XD CC software wasn’t getting enough […]

Your ability to build a website with a friendly navigation scheme just got a whole lot easier. We had a long and grueling journey through various navigation schemes. As a result, the need for responsive web design has shown us what is important and not overly complicated. This, in turn, has given rise to a […]