In design, we are often taught that prototypes progress in a linear fashion: sketch, wireframe, high-fidelity mockup, interactive prototype, coded MVP. This is a process of fidelity, but not necessarily a process of learning. The result is teams spending weeks polishing a Figma prototype to test a basic user flow, or engineers building a fully functional product […]

As designers, we often operate on intuition. We “feel” when a layout is right or when a button is in the wrong place. But what if that intuition could be backed by a century-old psychology that explains exactly how our brains make sense of visual information? Enter the Gestalt Principles. Born from German psychology in the 1920s, […]

You’ve poured your soul into a product. You’ve crafted a beautiful brand, and your ad campaign is ready to launch. The traffic is coming. But when visitors arrive at your landing page… they leave. The conversion rate is a fraction of what you hoped for. Sound familiar? This is where art meets science. A high-converting […]

You’ve poured your heart and soul into your mobile app. The idea is brilliant, the visual design is stunning, and the development is flawless. You launch with high hopes, only to watch your retention charts plummet after the first week. Sound familiar? You’re not alone. In the hyper-competitive arena of mobile apps, a great idea […]

User Experience (UX) design is about creating intuitive, efficient, and enjoyable interactions. Whether you’re a beginner or a seasoned designer, these 20 fundamental UX principles will help you craft better digital experiences. 1. User-Centered Design Always prioritize the needs, goals, and behaviors of users over personal preferences or assumptions. 2. Clarity Over Creativity While creativity is valuable, […]

In a recent development that has caught the attention of the design world, Google’s Material Design continues to revolutionize user experience (UX) across digital platforms. This innovative design language, known for its emphasis on visual and motion-rich interfaces, has significantly influenced how users interact with and engage with applications and websites. By delving into the […]

In the dynamic world of iGaming, the power of an engaging User Experience (UX) design has become increasingly evident. Its influence on player satisfaction is far-reaching, shaping the very foundation of successful gaming platforms. Focusing on gaming websites, one can see how UX design is fundamental. A seamless, accessible gaming environment tailored by UX design […]

Meet George Weng, formally known as Zixuan Weng, a talented industrial designer with a passion for consumer products and UX. From a young age, he was affectionately known as the “Curious George” due to his insatiable curiosity about the world around him and his deep desire to unravel the secrets behind creating meaningful experiences. This […]

UX design is the fad amongst aspiring designers, so if you are intrigued by the intersection of users, experiences, and designs — then you’re onto something great. Truth be told, the need for UX designers is increasing at an incredible pace. More and more brands need experts to turn bland products and technology into functional, […]

Your website is a potential customer’s first impression. If you want to develop a good impression, focus on user experience. User experience (UX) is about how easily and efficiently a user can accomplish their goals on your site. There are many ways to enhance your website’s UX. Let us know how to improve your website’s […]

UI and UX designers play a key role in the development of web pages. UI designers make interfaces visually appealing and easy on the eye, whereas UX designers make a website or app easy to interact with. UI fittingly stands for ‘user interface’ and UX for ‘user experience’. Information Filtering When someone opens a web […]

If you’re a business owner, then you know that user experience is key when it comes to your website. If people don’t enjoy using your website, they won’t stick around for long.  In this blog post, we will discuss the 7 most common UX design mistakes and how to avoid them. Making sure your website […]

The technological innovation is getting traction. So, you need to ride this wave as it is the crucial key to making any digital product successful in 2022. However, consider that it won’t be so easy. This undertaking requires a lot of innovativeness and creativity, which have to be balanced with all the market requirements and […]

Fintech is a significant upgrade to the traditional financial sector, there’s no denying that. The perks of digital transformation have found their way to financial services. Fintech or financial technology empowers people to get an optimal and enhanced financial experience with modern technology, leading them to remotely and efficiently access financial products. However, fintech as […]

Compared to nearly any other industry, the web design industry evolves very rapidly. Stand out by staying on top of trends and trying something new with the help of a professional custom website management company. Therefore, in this post, we are focusing on a specific sub-set of skills, the UX design skills you should be […]