SEO is critical to the success of any web-based business. Unfortunately, it is also an expensive affair and can take up a good chunk of your revenues. That’s why finding an affordable SEO service is critical to the growth of any business. Such a service would help your business draw in traffic, while at the same time keeping marketing costs within manageable levels. To help you make the most of your SEO activities, here are 5 tips to growing your website traffic naturally.
1. Invest in Backlinks
Backlinks refer to incoming links that direct someone to a particular webpage on your website. For example, blogs that review household appliances might have links to sites that sell these appliances. The more backlinks that a specific online appliance store has then, the higher it will rank on major search engines. Building credible backlinks will take time. However, it is a worthwhile endeavor because it will increase the volume of organic traffic that you will experience on your site. It is also an expensive process so finding an affordable SEO company to do it for you is an excellent idea.
2. Write Quality Content
Think of your content as a product that you would sell to your consumers. Would they buy it if it were a low-quality product? Would they share it with their friends? Would they come back to your store for additional products? The answer to these questions is no. In other words, low-quality content impedes the growth of organic traffic. Improve the quality of this content by making it informative and relevant. Moreover, present it in an electrifying way. For example, use pictures, videos, tutorials, and infographics to articulate your message.
3. Post Content Regularly
Publishing sixteen blog posts each month would get you 3.5 times more traffic than publishing four posts over the same period would. That means posting your content regularly results in the natural growth of online traffic. In contrast, doing it as a one-off activity each week or month leads to a stagnant or decreasing number of visitors to your site. Sharing your content when people are likely to see and read it is also an excellent idea. For example, the best time for a new post is 1 pm to 4 pm on Tuesdays, Wednesdays, and Thursdays.
4. Optimize Your Website
Search Engine Optimization (SEO) refers to strategies that boost the ranking of your website in the results pages for specific online searches. For example, imagine that you are a chiropractor. SEO would help you appear at the top of a Google search for chiropractors in your area. Doing so would boost your credibility as a reputable and trustworthy business. More importantly, it would lead to an increase in the number of online visitor to your site. Remember, websites that rank at number one for a particular search receive 33% of the entire online traffic for that search.
5. Social Media Is Critical
The number of Brits who use social media stood at 42 million users in 2017. That means 62% of the people in the UK have a social media account. Sixty-seven percent of online adults alone had a Facebook profile. Other European countries have similar figures as well. Taking advantage of this vast number of people on social media is possible if you use the right set of techniques. For example, share your content regularly on Facebook, Twitter, and Instagram. This content should be edgy or funny so that it can go viral. More importantly, link to your site to it so that people can visit it.