For Amazon marketplace sellers, advertising is a very critical component to drive traffic and conversion rates. Yet, managing an Amazon PPC campaign manually can be time-consuming, complex, and require constant monitoring.  This is where Amazon ads automation comes in, offering a powerful solution to streamline your advertising efforts and maximise results.

Here are 5 key ways PPC tools automate your Amazon advertising:

1. Keyword Research and Targeting

Manually researching and identifying the right keywords for your Amazon campaigns is a tedious task. A PPC tool can help you automate this process by utilising vast data sets and algorithms to uncover relevant keywords with high search volume and low competition. 

These tools can then automatically target these keywords, ensuring your ads reach the right audience. Some tools also offer automated keyword bidding strategies that adjust bids based on real-time performance, further optimising your keyword targeting for maximum impact.

2. Campaign Creation and Management

Handling and overseeing the creation and maintenance of numerous Amazon advertising campaigns can be an enormous responsibility. PPC automation tools alleviate the difficulty (of creating campaigns) by enabling you to handle various goals and budget constraints.

Such instruments can automatise the generation of ad groups, create ad copy variations and even schedule the campaigns to run at times when this should be performed. They are able to act autonomously and follow pre-determined rules on how much to bid. Thus, your budget will be maintained, as well as trying to achieve the best output.

3. Bidding Optimization

Optimising your bids for conversions remains key to achieving the highest advertising return on investment (ROI) possible. PPC tools reap data and advanced algorithms to investigate ongoing results and modify bids for target purposes.

The objective could be achieved through the application of strategies such as targeting a particular ACOS or ROAS for instance. These tools simplify bid adjustments, which leads to your campaigns being optimised with the best possible clicks and at the lowest cost at all times.

4. Reporting and Analysis

Manually tracking key metrics and analysing campaign performance can be a significant time investment. PPC tools automate this process by providing comprehensive reports and data visualizations. 

These reports offer insights into impressions, clicks, conversions, and other crucial metrics, allowing you to easily identify trends and areas for improvement. Some tools can additionally offer automated insights and recommendations that help you refine your targeting, ad copy, and bidding strategies for better results.

5. Rule-Based Automation

PPC tools empower you to set custom rules for managing your campaigns. This allows you to automate specific actions based on pre-defined performance criteria. 

For instance, you could put rules prioritizing the ad groups with the poorest performance, adjust bids based on selected metrics, or distribute the budget in real-time. Automation of such recurring activities will not only save you time but also get your campaigns refined regularly to help them get the best results.


The application of the PPC automation tools provides several advantages to Amazon sellers. These tools simplify campaign management, improve bidding strategies and provide useful analytics, which end up saving time, improve efficiency, and generate more advertising ROI for you.

With sellers on Amazon keeping up their advertising, the automation of PPC will continue to be of increasing importance to accomplish the endurance of success on the platform.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.