5 Ways To Create A Logo With A Great Tagline

Some taglines leave a lasting impression on the mind and are strongly associated with a brand’s image, Nike’s tagline would probably be the first one that comes to mind. They’re becoming just as important as the logo they go with, which is why it’s just as important to get them right. In this article, we’ll give you five tips for creating a logo with a tagline. Between its personality and positioning, it could well define your success.

1. Let your tagline say more about your brand

The first question you need to ask yourself is: do you need a tagline? Generally speaking, a tagline is a very good tool for your communication. There are even certain situations where it becomes almost essential:

• If you’re not well known yet. It tells a little more about who you are and what you do, in just a few words.
• If your market is saturated. A slogan helps you stand out from the crowd.
• If you’re changing your brand image. It helps to assert your positioning, to make it even more obvious.

2. Allow your tagline to add personality to your logo

You’ve chosen your tagline to represent your values, just like your logo. The two need to complement and match each other. If your logo and positioning are modern, the slogan should be just as modern. If your brand image has a traditional look-and-feel, you’ll want to choose a typeface for your tagline that represents this. It’s not necessary to use the same typeface for your logo and slogan. However, they do need to be expressed in the same way in order to speak about you.

3. Your logo should still work without the tagline

Your logo will be based on your slogan. But it must also be able to stand on its own. Ask your graphic designer to suggest logo models with and without a slogan, so that you can vary the uses according to your needs. On the Internet, for example, you won’t always have room to insert a slogan into a social network avatar, let alone a Favicon.

4. Place your tagline at the right position

Traditionally, the tagline is placed under the logo. It’s a simple, effective technique that makes both elements easier to read. However, you don’t have to do like everyone else if it doesn’t match your brand.

Like some brands, try a tagline that is positioned above the logo, to the side, or that encircles it. In this way, you’ll create a different, perhaps less traditional, dynamic, but one that will help you stand out from the crowd.

5. Don’t use a tagline if it’s not appropriate

The only downside to the slogan is time. As you know, trends come and go constantly. If today, the world has decided that the slogan has become useless, even obsolete, it’s pointless to persist in creating a slogan at all costs. Recently, in an effort to simplify their brand, many big companies have totally removed the tagline from the logo design. In the recent years, Microsoft totally removed its tagline from any logo use, as it wasn’t really necessary anymore for the brand.