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Branding

May 14, 2021
Debate Surrounding NBA Brand Design Heats Up
Debate Surrounding NBA Brand Design Heats Up

American sports leagues are always on the lookout for ways to stand out from their competitors and to try and embody the values they consistently pump out in press releases and media memos. One of the best ways to do this is to have a brand logo that is capable both of connecting with diehard […]

January 19, 2021
How To Make The Best Decision When Choosing The Right Brand Colours
How To Make The Best Decision When Choosing The Right Brand Colours

Choosing the right colour for your brand is among the key factors that businesses need to consider. Marketing enthusiasts can attest that colour is a powerful element of branding. Coming up with the right colours for your business is a great way to evoke potential clients’ emotions and have them see your business in a […]

The Journey of Building Brand Image
The Journey of Building Brand Image

Branding is one of the critical processes a new business can go through, and it is a huge responsibility for designers. No matter what kind of design you do, you’ll come across a selection of clients that approach you specifically for branding purposes. Show-don’t-tell is the best modus operandi in this case, so you’ll have […]

January 7, 2021
Ideas to promote your brand using print marketing
Ideas to promote your brand using print marketing

Websites and social media networks are littered with adverts trying to catch the eyes of the consumer. This can make it harder for businesses to vie for people’s attention. Your message may get lost online. But there are other ways to promote a business or a brand and one of them is print marketing. There […]

December 4, 2020
4 Steps to Building a Recognizable Brand
4 Steps to Building a Recognizable Brand

Many brands of all sizes focus on reaching the top of the search engines for a specific keyword. However, you could drive more traffic to your site and generate bigger sales by spending more of your time creating a likable, recognizable brand. Establishing your business as an industry leader isn’t easy, but it will be […]

December 3, 2020
Comic-strip Identity For A Speciality Coffee Company By Jamhot
Comic-strip Identity For A Speciality Coffee Company By Jamhot

For some reason, craft beer and specialty coffee companies tend to get better and more creative branding than the average company. The identity designed for Hokum by Jamhot, a creative studio from Glasgow, is no exception. Hokum is getting ready to launch in 2021 as a direct-sale company working with a subscription model. It went […]

November 26, 2020
How Business Branding Can Affect Your Business Growth
How Business Branding Can Affect Your Business Growth

Branding is crucial for making your business grow. It not brings you immense amounts of customers but helps your potential customers understand what they expect from you.  Branding your business can turn your business upside down or take you to the great heights. So try to do it the right way. First, what exactly is […]

October 22, 2020
Setting Up a New Brand: What Steps Should You Follow?
Setting Up a New Brand: What Steps Should You Follow?

Personalizing your business helps to set it apart from your competition. This requires a unique logo that will stand out and make your business instantly recognizable. Once you have designed the logo, you will also need to conduct a trademark search and register it. Your business logo can be used to market it on social […]

October 14, 2020
The Art of Encouraging Brand Loyalty
The Art of Encouraging Brand Loyalty

In the modern world with such a vast amount of competition out there, brand loyalty can be extremely challenging to achieve. However, this doesn’t mean that you should give up altogether. After all, if you keep getting customers through the door, this guarantees you a regular flow of revenue, which will, in turn, help to […]

September 23, 2020
How To Create A Storyboard Presentation To Promote A Brand
How To Create A Storyboard Presentation To Promote A Brand

When it comes to promoting a brand to your key stakeholders and investors PowerPoint presentations have always been the most powerful tool to achieve success. An effective presentation deck with alluring graphics and schematic flow of content is sure to land praise for your organization’s branding strategy. But, with millions of presentations being pitched by […]

August 10, 2020
5 Web Design Tips for Brand Success
5 Web Design Tips for Brand Success

Launching your start-up is a cause for celebration, but your branding doesn’t start and end with the company’s domain and slogan. There’s still a lot of work to do! Now, it’s time to focus on gaining traction with your audience to create a stunning online presence. This requires a web designer to create mockups for […]

April 23, 2020
How Important Is Colour In Business Branding?
How Important Is Colour In Business Branding?

There are many factors that are involved in creating a successful brand and business that customers will want to interact with. While your mission, values, and purpose are just a few factors in the ten pillars of successful branding, your brand identity system is also important too. Some features that are involved in creating a […]

February 18, 2020
5 Rules of Branding That Every Designer Should Know
5 Rules of Branding That Every Designer Should Know

Branding is a crucial element for every company’s future. By definition, it can be explained as a marketing tool (symbol, name or design) that can be used for recognition of one’s company. But in reality, it’s more than that. If a company isn’t attractive just by browsing it on the internet, you’re doing it wrong […]

February 10, 2020
Top 3 Software Design And Development Agencies To Work For In 2020
Top 3 Software Design And Development Agencies To Work For In 2020

When it comes to building a career, you would always want to opt for the best option that is available to you. Now, if you are a software designer or engineer, you would not settle for anything meager. Given how technology has found a way to employ itself, win, and run almost every industry and […]

January 21, 2020
Learn from the Experts: 3 Simple Tricks To Design A Standout Brand
Learn from the Experts: 3 Simple Tricks To Design A Standout Brand

A good brand equals great business. Businesses that present a brand consistently across their business can increase their revenue by up to 23 percent,  according to statistics cited by Forbes. With nearly every business expert continually driving home the importance of branding for business success, it’s no surprise that companies are now plugging millions into building a […]