Some taglines leave a lasting impression on the mind and are strongly associated with a brand’s image, Nike’s tagline would probably be the first one that comes to mind. They’re becoming just as important as the logo they go with, which is why it’s just as important to get them right. In this article, we’ll […]
A Festival Reborn As the world grappled with the challenges of the pandemic, live events and festivals faced unprecedented setbacks. The Melbourne International Jazz Festival was no exception—but its organizers refused to let the music fade. In 2022, after years of uncertainty, the festival made a triumphant return, bringing back the electrifying energy of live […]
What’s the first thing that comes to mind when you think of equestrian sports? Probably, luxury, heritage, and class. Well, that’s not coincidental. It was purposefully built just to attract high-class individuals and money. But how did equestrian sports managed to create that luxury feel around them? Well, this has been done for decades, and […]
Source: Unsplash The “Less is more” adageperfectly applies to packaging that needs to show the exclusivity of products. You do not always need to be too salesy when customizing your products’ packaging. One of the best ways to exude the class and elegance of your products through packaging is to use minimalistic design themes. Minimalist […]
When Every Shelf Looks the Same Walk into any supermarket beverage aisle, and the story is the same—rows of products promising refreshment, flavour, or health benefits, all jostling for attention. In a category where product formats and flavours are often similar, customers default to what’s familiar, or what catches their eye first. For brands, that’s […]
In the world of natural wines, Folk Tale stands out not just for its flavors but for its rich storytelling essence. Born in the Canary Islands and crafted for the world, each bottle is a tribute to myths and traditions, transforming every pour into a narrative experience. Designer Tiare Payano was tasked with creating a visual identity that captures […]
Logo with a hidden meaning are everywhere, although you may not have noticed it so far. Most of the time, the hidden meaning bring a new layer of sense to the logo or a humorous touch to it. On top of that, it can add an extra connexion between the customers or brand users and […]
FemTech companies are continually seeking innovative ways to engage with their diverse audiences in the fiercely competitive market. Visual storytelling is a particularly successful strategy. It is an effective tool for interacting with customers in ways that conventional marketing techniques frequently fall short of. By leveraging compelling visuals to convey their narratives, FemTech companies can […]
As the wellness industry continues to boom, collagen supplements remain a staple for consumers seeking healthy skin, strong joints, and youthful hair. But beyond the ingredients, the design and presentation of these products play a crucial role in attracting and engaging customers. In 2025, expert-recommended collagen brands are not only innovating in formulation but also excelling in […]
While a well-designed logo is a cornerstone of brand recognition, limiting your swag, merch, uniforms and custom apparel to just logo placement misses a vast landscape of opportunities. To truly stand out and make a lasting impression, your business can explore innovative ways to integrate your brand identity into apparel—moving beyond the logo to tell […]
Marketing is continuously changing, and traditional advertising just doesn’t cut it anymore. Consumers today are savvy and selective about what catches their eye, often overwhelmed by digital noise. Successful brands now need to do more than just advertise—they must truly understand their audience, stay ahead of various market trends, leverage the right technology, and craft […]
At this point, you must all have seen the Jaguar latest video, as it went viral on almost every social media platform. The car brand went for something totally different from their usual ads, as you can see in the embedded video above. If success is determined by the virality of a video, this was […]
Ever found yourself struggling to remember a brand name and turning to Google with something like “the calorie-free pastries brand” or “the dog walker who was bitten by a dog”? These brands might not even exist, but if they did, Google would likely know exactly who you meant. That’s the power of compelling brand storytelling. […]
In the 1970s, McDonald’s was at a pivotal point in its growth, and the fast-food giant sought to enhance its brand identity. To achieve this, McDonald’s engaged Unimark International, a prominent design firm, to explore a comprehensive redesign of its packaging and signage. This collaboration aimed to create a more cohesive and appealing visual identity […]
Having an online presence is no longer just an option for businesses—it’s a necessity. Whether you’re running a small startup or an established company, your digital presence is often the first point of contact between you and your potential customers. Building a strong online profile can help attract new clients, establish credibility, and ultimately set […]
