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Branding

December 13, 2017
The branding work of Ivan Chermayeff
The branding work of Ivan Chermayeff

You may never have heard his name, but Ivan Chermayeff was one of the most influential designers of the 20th century. Unfortunately, I must write “was”, because the logo design expert died last week at the age of eighty-five. In his over 60 years career, Chermayeff designed some of the most memorable logos, many of […]

December 2, 2017
Could you draw these famous logos from memory?
Could you draw these famous logos from memory?

For testing brand recognition, asking people to draw the logo from memory is probably the best test you could imagine. That’s what the Branded in Memory project did. They took 10 famous logos and asked 156 Americans to draw them from memory and studied the results. Here are a few examples, check the other on […]

August 12, 2017
An elegant redesign for the Cincinnati Ballet logo
An elegant redesign for the Cincinnati Ballet logo

At Cincinnati Ballet, a change of leadership was what triggered a redesign of the institution’s logo. The rebranding was much needed, as the Ballet had serious visual inconsistencies. LPK Design was commissionned to do the design work, opting for a logo mark that mixes a classic Didone typeface with calligraphic work, thus creating a sense […]

August 8, 2017
6 Tips to Kick-start Your First Brand Campaign
6 Tips to Kick-start Your First Brand Campaign

Rolling out your very first brand campaign can be scary and overwhelming, even for experienced marketers. In addition to the creativity and marketing efforts needed to launch a successful first-time brand campaign, marketers also need to focus on including unique advertising and marketing tactics –and all this needs to be timed perfectly. Another important consideration […]

June 21, 2017
10 gorgeous business cards for your inspiration
10 gorgeous business cards for your inspiration

A collection of great business cards that could inspire you when designing your next card. 1. Moxie Tuesday A square-shaped business card with recycled paper and good use of textures. Designed by Jana Neil. 2. Handmade card A folded business card that took a lot of time and effort. Totally worth it though. Design by […]

March 7, 2017
A SpaceX rebrand designed by a graphic design student
A SpaceX rebrand designed by a graphic design student

It’s a bit hard to admit when you are a seasoned graphic design professional, but from time to time design students do much better work than older designers. This rebranding of SpaceX by Yuma Naito is an excellent example of this. This school project could easily be used in real life conditions by SpaceX, and […]

January 24, 2017
A new logo for Mozilla
A new logo for Mozilla

In a recent article on its blog, Mozilla announced a rebranding that brings the company to its roots. The non-profit company changed from a plain text, sans-serif logo, to a more thoughtful design that uses a slab serif logo and twists a few letters to make you think of your browser instantly. A before/after view […]

January 18, 2017
A proposal to change the WWF logo to a polar bear
A proposal to change the WWF logo to a polar bear

For decades, the panda was the iconic animal used by the WWF on its logo. The Chinese animal was emblematic of disappearing species, thus an excellent choice for the NGO. With the debate on climate change and its effect on animals’ environment, should the WWF send a strong message and go as far as changing […]

December 21, 2016
A topographical identity for Gavth Studio by Tugba Ozcan
A topographical identity for Gavth Studio by Tugba Ozcan

For this corporate identity, London based graphic design and art director Tugba Ozcan took her inspiration from topographical maps to give a sense of depth to the logo. The word Gavth meaning deep pit in old language, the choice of the topographical features makes a lot of sense.

December 16, 2016
Corporate brands that have used illustration successfully
Corporate brands that have used illustration successfully

When you think of branding, you immediately think of a logo. There are so many big names out there that have a globally recognised brand. Coca-cola, McDonalds, Nike are a few of the ones you will know as soon as you see their logo. But how far does art and illustration go to demonstrate a […]

December 14, 2016
A corporate identity created with blocks for Monetize
A corporate identity created with blocks for Monetize

To better suit their activity, Monetize decided to change name and become Froda. With that, the company had to find someone to design a new logo. They called Snask, a Swedish design studio. The designers took the option to work with building blocks, but litterally. They used blocks with three different colors to create a […]

November 18, 2016
Tenth Muse identity by Studio MPLS
Tenth Muse identity by Studio MPLS

Based in Minneapolis, Minnesota, MPLS Studio is a design agency that knows how to create powerful branding. They proved it again by creating the corporate identity for Tenth Muse, a perfume brand that can now brag about having one of the coolest line-based identites.

October 9, 2016
CS Electric’s brand identity merges their products with insects
CS Electric’s brand identity merges their products with insects

To create this lovely branding for CS Electric, Belarus-based graphic designer Angelina Pischikova worked with illustrator Anna Orlovskaya. They took their inspiration from old physics books and their very detailed illustrations to build a new kind of electric insects. The result is both poetic and efficient, with a clear, minimalist use of white space and type.

August 4, 2016
Branding and graphic design by Refinery 43
Branding and graphic design by Refinery 43

Refinery 43 is one of these super reliable design studios. They are not superstars, but you can count on them to always produce top notch design work. Located in Newburyport, Massachusetts, they work as a small team to do big things. But just see for yourself.

June 21, 2016
A logo for gratuity free restaurants
A logo for gratuity free restaurants

When you come from Europe, the tipping culture is a somewhat surprising part of American culture. Tipping culture means that waiters are not getting paid well if the restaurant has little business. When business goes well, waiters are getting a share of the revenue that is not really fair for chefs, dishwashers, and all other […]