Corporate gift giving is an important business tradition. It is used to thank thelong-term clients and employees for their loyalty. No matter what is thereason, everyone wants their corporate gifts to be right and impressive. As itis well said, people will forget what you said them, people will forget whatyou did, but people will always […]

Even if you know very little about esports, the chances are quite high that you will have heard some of the more extravagant esports teams. With this being a growing sector of entertainment, the rulebook on professional or corporate branding has been thrown out of the window. Instead, teams have focused on names full of […]

We all know this piece of popular wisdom: “The devil is in the details”. Designers all know how true it is. Obviously, a poorly designed project will not be saved by thoughtfully designed details, but a well-designed project can be ruined by overlooked details. This is particularly true for branding projects, that’s the reason why […]

Issho is a Japanese restaurant based in England, in Leeds to be more accurate. In Japanese, the name of the place means “Togetherness”, a quite appropriate name for a place that bring people together. For their branding, the restaurant owners called Dutchscot, a London-based design consultancy. The designers opted for a concept based on the […]

h3l, a branding agency based in Argentina, recently released a great visual identity for Familia Mastrantonio. The scope of the work included the company logo, as well as packaging and identity for three wines.

Parat.cc is a multi-disciplinary design studio based in Münich and Zürich. One of their recent work was a mandate to redesign the visual identity of Münich’s oldest children theater. For this, the designers went for bold colorful colors and playful visuals that include expressive eyes that give a scope of the emotions the children will […]

Mozilla didn’t change the Firefox logo for a very long time. Actually, the free and open-source browser uses the same logo since its launch in 2002. Things are about to change, the company is working on a new logo, a new design system to be more accurate. As it works on concepts, Mozilla wants to […]

In our day and age, a company’s image is just as important as the functionality of its products. The fast-paced world we live in, the mushrooming more brands and the overload of information, all require intelligent design processes that ensure a brand’s uniqueness and longevity. Successful companies such as Apple or Coca-Cola have long proven […]

Color is one of the most powerful means of communication. Nature uses it to signal us what is dangerous or poisonous, to attract or repel. Each color has its meaning and a special place in our everyday lives. We are used to associating pink with girls, blue with boys and red with a passion but […]

Taku Omura is a Japanese designer who runs oodesign. One of his most recent personal projects involves famous logos and 3D printing. He digitalized the logos in 3D, then tried to find a way to give them a real-life use (other than their original branding purpose).

Branding goes beyond the logo.  It also transcends the product or service and creates an emotional resonance with the public.  Typography assists with creating a brand. As we move into a digital world, new products or brands are being given the opportunity to shine. If you’re looking at building a brand which stands out amongst […]

You may never have heard his name, but Ivan Chermayeff was one of the most influential designers of the 20th century. Unfortunately, I must write “was”, because the logo design expert died last week at the age of eighty-five. In his over 60 years career, Chermayeff designed some of the most memorable logos, many of […]

For testing brand recognition, asking people to draw the logo from memory is probably the best test you could imagine. That’s what the Branded in Memory project did. They took 10 famous logos and asked 156 Americans to draw them from memory and studied the results. Here are a few examples, check the other on […]

At Cincinnati Ballet, a change of leadership was what triggered a redesign of the institution’s logo. The rebranding was much needed, as the Ballet had serious visual inconsistencies. LPK Design was commissionned to do the design work, opting for a logo mark that mixes a classic Didone typeface with calligraphic work, thus creating a sense […]

Rolling out your very first brand campaign can be scary and overwhelming, even for experienced marketers. In addition to the creativity and marketing efforts needed to launch a successful first-time brand campaign, marketers also need to focus on including unique advertising and marketing tactics –and all this needs to be timed perfectly. Another important consideration […]