Over the past decade, clever sports companies have turned digital touchpoints into dynamic ecosystems where fans create and consume content. Second-screen experiences, short-form highlights, and creator-led analysis extend matchdays before and beyond the game. We design these visits across applications, social platforms, and membership portals to blend emotion, context, and commerce. Non-sports brands should plan […]
A great brand starts with a name that sticks, and online, that name is your domain. Before anyone sees your logo, your layout, or your clever tagline, they see the URL. It’s the front door to everything you’ll ever say or sell online, which means getting it right isn’t about vanity, it’s about credibility. In […]
As designers, we know the thrill of crafting a beautiful logo. The perfect kerning, the harmonious color palette, the clever negative space: it’s our art. But here’s the hard truth we’ve all encountered: a stunning logo alone does not make a brand. A logo is a flag, but a brand identity is the entire country […]
Irish cider brand Magners has unveiled a bold new visual identity, blending contemporary design with the rich, rustic charm of its heritage. The rebrand—crafted by Chris Rowson—reimagines Magners’ storytelling through vibrant typography, earthy textures, and a refreshed color palette that nods to tradition while feeling unmistakably modern. Rooted in Irish Craftsmanship Magners’ legacy stretches back to […]
Some taglines leave a lasting impression on the mind and are strongly associated with a brand’s image, Nike’s tagline would probably be the first one that comes to mind. They’re becoming just as important as the logo they go with, which is why it’s just as important to get them right. In this article, we’ll […]
A Festival Reborn As the world grappled with the challenges of the pandemic, live events and festivals faced unprecedented setbacks. The Melbourne International Jazz Festival was no exception—but its organizers refused to let the music fade. In 2022, after years of uncertainty, the festival made a triumphant return, bringing back the electrifying energy of live […]
What’s the first thing that comes to mind when you think of equestrian sports? Probably, luxury, heritage, and class. Well, that’s not coincidental. It was purposefully built just to attract high-class individuals and money. But how did equestrian sports managed to create that luxury feel around them? Well, this has been done for decades, and […]
Source: Unsplash The “Less is more” adageperfectly applies to packaging that needs to show the exclusivity of products. You do not always need to be too salesy when customizing your products’ packaging. One of the best ways to exude the class and elegance of your products through packaging is to use minimalistic design themes. Minimalist […]
When Every Shelf Looks the Same Walk into any supermarket beverage aisle, and the story is the same—rows of products promising refreshment, flavour, or health benefits, all jostling for attention. In a category where product formats and flavours are often similar, customers default to what’s familiar, or what catches their eye first. For brands, that’s […]
In the world of natural wines, Folk Tale stands out not just for its flavors but for its rich storytelling essence. Born in the Canary Islands and crafted for the world, each bottle is a tribute to myths and traditions, transforming every pour into a narrative experience. Designer Tiare Payano was tasked with creating a visual identity that captures […]
Logo with a hidden meaning are everywhere, although you may not have noticed it so far. Most of the time, the hidden meaning bring a new layer of sense to the logo or a humorous touch to it. On top of that, it can add an extra connexion between the customers or brand users and […]
FemTech companies are continually seeking innovative ways to engage with their diverse audiences in the fiercely competitive market. Visual storytelling is a particularly successful strategy. It is an effective tool for interacting with customers in ways that conventional marketing techniques frequently fall short of. By leveraging compelling visuals to convey their narratives, FemTech companies can […]
As the wellness industry continues to boom, collagen supplements remain a staple for consumers seeking healthy skin, strong joints, and youthful hair. But beyond the ingredients, the design and presentation of these products play a crucial role in attracting and engaging customers. In 2025, expert-recommended collagen brands are not only innovating in formulation but also excelling in […]
While a well-designed logo is a cornerstone of brand recognition, limiting your swag, merch, uniforms and custom apparel to just logo placement misses a vast landscape of opportunities. To truly stand out and make a lasting impression, your business can explore innovative ways to integrate your brand identity into apparel—moving beyond the logo to tell […]
Marketing is continuously changing, and traditional advertising just doesn’t cut it anymore. Consumers today are savvy and selective about what catches their eye, often overwhelmed by digital noise. Successful brands now need to do more than just advertise—they must truly understand their audience, stay ahead of various market trends, leverage the right technology, and craft […]
