Branding goes beyond the logo. It also transcends the product or service and creates an emotional resonance with the public. Typography assists with creating a brand. As we move into a digital world, new products or brands are being given the opportunity to shine. If you’re looking at building a brand which stands out amongst […]
You may never have heard his name, but Ivan Chermayeff was one of the most influential designers of the 20th century. Unfortunately, I must write “was”, because the logo design expert died last week at the age of eighty-five. In his over 60 years career, Chermayeff designed some of the most memorable logos, many of […]
For testing brand recognition, asking people to draw the logo from memory is probably the best test you could imagine. That’s what the Branded in Memory project did. They took 10 famous logos and asked 156 Americans to draw them from memory and studied the results. Here are a few examples, check the other on […]
At Cincinnati Ballet, a change of leadership was what triggered a redesign of the institution’s logo. The rebranding was much needed, as the Ballet had serious visual inconsistencies. LPK Design was commissionned to do the design work, opting for a logo mark that mixes a classic Didone typeface with calligraphic work, thus creating a sense […]
Rolling out your very first brand campaign can be scary and overwhelming, even for experienced marketers. In addition to the creativity and marketing efforts needed to launch a successful first-time brand campaign, marketers also need to focus on including unique advertising and marketing tactics –and all this needs to be timed perfectly. Another important consideration […]
A collection of great business cards that could inspire you when designing your next card. 1. Moxie Tuesday A square-shaped business card with recycled paper and good use of textures. Designed by Jana Neil. 2. Handmade card A folded business card that took a lot of time and effort. Totally worth it though. Design by […]
It’s a bit hard to admit when you are a seasoned graphic design professional, but from time to time design students do much better work than older designers. This rebranding of SpaceX by Yuma Naito is an excellent example of this. This school project could easily be used in real life conditions by SpaceX, and […]
In a recent article on its blog, Mozilla announced a rebranding that brings the company to its roots. The non-profit company changed from a plain text, sans-serif logo, to a more thoughtful design that uses a slab serif logo and twists a few letters to make you think of your browser instantly. A before/after view […]
For decades, the panda was the iconic animal used by the WWF on its logo. The Chinese animal was emblematic of disappearing species, thus an excellent choice for the NGO. With the debate on climate change and its effect on animals’ environment, should the WWF send a strong message and go as far as changing […]
For this corporate identity, London based graphic design and art director Tugba Ozcan took her inspiration from topographical maps to give a sense of depth to the logo. The word Gavth meaning deep pit in old language, the choice of the topographical features makes a lot of sense.
When you think of branding, you immediately think of a logo. There are so many big names out there that have a globally recognised brand. Coca-cola, McDonalds, Nike are a few of the ones you will know as soon as you see their logo. But how far does art and illustration go to demonstrate a […]
To better suit their activity, Monetize decided to change name and become Froda. With that, the company had to find someone to design a new logo. They called Snask, a Swedish design studio. The designers took the option to work with building blocks, but litterally. They used blocks with three different colors to create a […]
Based in Minneapolis, Minnesota, MPLS Studio is a design agency that knows how to create powerful branding. They proved it again by creating the corporate identity for Tenth Muse, a perfume brand that can now brag about having one of the coolest line-based identites.
To create this lovely branding for CS Electric, Belarus-based graphic designer Angelina Pischikova worked with illustrator Anna Orlovskaya. They took their inspiration from old physics books and their very detailed illustrations to build a new kind of electric insects. The result is both poetic and efficient, with a clear, minimalist use of white space and type.
Refinery 43 is one of these super reliable design studios. They are not superstars, but you can count on them to always produce top notch design work. Located in Newburyport, Massachusetts, they work as a small team to do big things. But just see for yourself.