Choosing the right colour for your brand is among the key factors that businesses need to consider. Marketing enthusiasts can attest that colour is a powerful element of branding. Coming up with the right colours for your business is a great way to evoke potential clients’ emotions and have them see your business in a […]

Branding is one of the critical processes a new business can go through, and it is a huge responsibility for designers. No matter what kind of design you do, you’ll come across a selection of clients that approach you specifically for branding purposes. Show-don’t-tell is the best modus operandi in this case, so you’ll have […]

Websites and social media networks are littered with adverts trying to catch the eyes of the consumer. This can make it harder for businesses to vie for people’s attention. Your message may get lost online. But there are other ways to promote a business or a brand and one of them is print marketing. There […]

Many brands of all sizes focus on reaching the top of the search engines for a specific keyword. However, you could drive more traffic to your site and generate bigger sales by spending more of your time creating a likable, recognizable brand. Establishing your business as an industry leader isn’t easy, but it will be […]

For some reason, craft beer and specialty coffee companies tend to get better and more creative branding than the average company. The identity designed for Hokum by Jamhot, a creative studio from Glasgow, is no exception. Hokum is getting ready to launch in 2021 as a direct-sale company working with a subscription model. It went […]

Branding is crucial for making your business grow. It not brings you immense amounts of customers but helps your potential customers understand what they expect from you.  Branding your business can turn your business upside down or take you to the great heights. So try to do it the right way. First, what exactly is […]

Personalizing your business helps to set it apart from your competition. This requires a unique logo that will stand out and make your business instantly recognizable. Once you have designed the logo, you will also need to conduct a trademark search and register it. Your business logo can be used to market it on social […]

In the modern world with such a vast amount of competition out there, brand loyalty can be extremely challenging to achieve. However, this doesn’t mean that you should give up altogether. After all, if you keep getting customers through the door, this guarantees you a regular flow of revenue, which will, in turn, help to […]

When it comes to promoting a brand to your key stakeholders and investors PowerPoint presentations have always been the most powerful tool to achieve success. An effective presentation deck with alluring graphics and schematic flow of content is sure to land praise for your organization’s branding strategy. But, with millions of presentations being pitched by […]

Launching your start-up is a cause for celebration, but your branding doesn’t start and end with the company’s domain and slogan. There’s still a lot of work to do! Now, it’s time to focus on gaining traction with your audience to create a stunning online presence. This requires a web designer to create mockups for […]

There are many factors that are involved in creating a successful brand and business that customers will want to interact with. While your mission, values, and purpose are just a few factors in the ten pillars of successful branding, your brand identity system is also important too. Some features that are involved in creating a […]

Branding is a crucial element for every company’s future. By definition, it can be explained as a marketing tool (symbol, name or design) that can be used for recognition of one’s company. But in reality, it’s more than that. If a company isn’t attractive just by browsing it on the internet, you’re doing it wrong […]

When it comes to building a career, you would always want to opt for the best option that is available to you. Now, if you are a software designer or engineer, you would not settle for anything meager. Given how technology has found a way to employ itself, win, and run almost every industry and […]

A good brand equals great business. Businesses that present a brand consistently across their business can increase their revenue by up to 23 percent,  according to statistics cited by Forbes. With nearly every business expert continually driving home the importance of branding for business success, it’s no surprise that companies are now plugging millions into building a […]

Advertising a business, particularly a new one, is an exhilarating, terrifying, and exciting adventure all at once! A great marketing strategy goes beyond creating a website, social media accounts, and TV advertisements. To be a step ahead of your competition you need unique marketing materials that will make people promote your brand without them even […]