In today’s competitive digital landscape, a website’s design is critical to its success. A good website design ensures that users have a positive experience and that search engine algorithms can properly index and rank the site.

To maximize the chances of success, you must pay attention to the design elements that can help to boost a website’s search appearance. In this article, we will explore five key website design elements that can significantly improve a website’s search engine visibility.

From optimizing page structure and content to having alt text, these website design elements can help to ensure that a website is properly indexed and ranked by search engine algorithms. So, without further ado, let’s dive into these elements.

Optimize Page Titles and Meta Descriptions

Your page titles and meta descriptions will appear in search engine results, so take the time to craft them carefully. Make sure each page title accurately reflects the content on the page and that you use keywords where appropriate.

Additionally, your meta description should be a concise, clear summary of the page’s contents, including relevant keywords. Using appropriate keywords and phrases in your page titles and meta descriptions will help your website appear higher in search engine results.

Optimize Page Content

Keywords and phrases should be used throughout the website’s content, including titles and subheadings, to ensure that search engines properly index it. Additionally, the content should be organized to make sense to the reader and ensure that the most important information appears first.

Furthermore, write the content so it is easy to understand and should use words that are commonly searched for. For example, include the product’s name in the content if you are writing about a new product.

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Use Proper URL Structures

URLs that are too long and complicated can confuse search engine crawlers and make it difficult for them to index your pages. The links should be descriptive, easily readable, and easy to type.

They should use hyphens to separate words and should be kept as short as possible. Implementing proper URL structures will help your website appear higher in search engine rankings and improve its discoverability.

Here is a good and bad example of URL structure:



Utilize Internal Linking

Internal linking is a way of organizing and guiding your visitors to different parts of your website. At the same time, they provide search engines with an outline of your website’s structure. 

Internal links allow you to cross-promote your content, and by doing so, you’ll be able to direct more visitors to other pages on your website.

It also helps search engines better understand your content and its relevance to other areas of your website. This will help your website rank higher on search engines.

Include Alt Text for Images

Alt text is an alternative description used to describe an image, allowing search engine crawlers to understand what the image is about. This helps your website be more easily found in search engine results and helps those with visual impairments.

Using descriptive, relevant alt text can also help you rank higher in search engines, proving that your website is relevant to the topic. Alt text should also be kept relatively short and to the point.

Final Word

Website design is an essential element of website development. It can have a huge impact on its search engine visibility. By keeping these five website design elements in mind, you can ensure that your website is properly optimized to boost its search appearance.

If you have any questions or concerns, feel free to ask us in the comments.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.