As the world gets more digital, online advertising has become a vital component of any effective marketing strategy. For instance, Edge Marketing are a Google Ads agency in Brisbane. The city is known for its cultural diversity in the southeast corner of Queensland, Australia. Google Ads, formerly known as Google AdWords, is one of the most utilised platforms for online advertising. If you’re new to online advertising, this beginner’s guide will help you start with Google Ads.

Understanding Google Ads

It is a pay-per-click (PPC) advertising network that allows companies to bid on keywords and post ads at the top of Google search pages. Google Ads also has a display network that allows businesses to run ads on various Google network websites.

To determine which ads show at the top of search results pages, Google Ads employs a bidding system. Advertisers place bids on terms related to their business, and Google uses a combination of bid amount and ad relevance to determine which ads are displayed.

Getting Started with Google Ads

To get started with Google Ads, you must create an account and set up a campaign. Here’s a step-by-step guide:

  • Sign up for Google Ads: Go to the Google Ads website and click “Start now.” Follow the prompts to create an account.
  • Set up your campaign: Choose your campaign type, budget, and targeting options. You can choose from search, display, video, or shopping campaigns depending on your advertising goals.
  • Choose your keywords: Choose relevant keywords that people might use while searching for your product.
  • Create your ad: Write your ad copy and choose your images or videos.
  • Set your bids: Set your maximum bid for each keyword.
  • Launch your campaign: Once set up, you can start collecting data.

Tips for Creating Effective Ads

Creating effective ads is essential for a successful Google Ads campaign. Here are some tips to remember:

  • Use relevant keywords: Select keywords relevant to your business and your products or services.
  • Write compelling ad copy: Your ad copy should be attention-grabbing and informative. Highlight the perks of your product or service and include a strong call to action.
  • Use high-quality images and videos: If you’re running display or video ads, ensure your visuals are high-quality and relevant to your business.
  • Test and refine your ads: Experiment with different ad copy, visuals, and targeting options to see what works best for your business.

Measuring Success

Your Google Ads campaign’s success must be measured to optimise your advertising strategy. Here are some metrics to consider:

  • Click-through rate (CTR): It counts the number of people that click on your ad after seeing it.
  • Cost per click (CPC): This measures the cost of each click on your ad.
  • Conversion rate: The percentage of users who do a desired action on your website after clicking on your ad, such as completing a purchase or filling out a form.
  • Return on investment (ROI): This measures the overall profitability of your advertising campaign by comparing the revenue generated by your ads to the cost of running them.


Google Ads can be an incredible way to reach targeted customers and drive traffic to your website. Digital marketing agency like Edge Marketing are a Google Ads agency in Brisbane. However, it’s important to approach online advertising strategically and continually optimise your campaign based on your collected data. By following the tips outlined in this beginner’s guide, you can create successful Google Ads campaigns for your business. Remember, online advertising is an ongoing process, so be patient and stay committed to refining your approach over time.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.