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The Sydney Opera House is famous worldwide for its audacious architecture, it’s one of the few buildings in the world that makes the skyline of a city instantly recognizable.

While the new logo designed for the Opera will probably not get as much attention as the building’s architecture, it is still innovative and worth taking a good look at. This re-branding was achieved in collaboration by Interbrand Sydney, Collider (for motion design), and Laurenz Brunner (for typographic work).

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The logo design is mostly typographic, with a custom font created for it. Subtle shading effects are added on the letters to give a hint that reminds you of the building’s design. The typeface was named Utzon, after the famous architect.

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The typeface in action in the building and on promotional posters.

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About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.