Comic-strip Identity For A Speciality Coffee Company By Jamhot

For some reason, craft beer and specialty coffee companies tend to get better and more creative branding than the average company. The identity designed for Hokum by Jamhot, a creative studio from Glasgow, is no exception.

Hokum is getting ready to launch in 2021 as a direct-sale company working with a subscription model. It went for an identity that features bold letters, comic strips and a pastel color-scheme for backgrounds. Jamhot partnered with Dave Morrow for the illustrations and Render Studio for the animations.