When choosing Without for its branding, Sushi Daily made an excellent decision. The London-based design studio did a great job with the branding, using simple illustrations and typography to create a friendly logo that can easily be declined in many variations.

The basic logo is very subtle, the hair of the woman illustrated look like a fish with its mouth wide open, while the sticks in the hair look just like chopsticks. The brand being European, it was important to give it a Japanese touch while still making it attractive for European customers, which is the case in my opinion.

The “core” logo

Below: some illustrations that go along with the logo, the playful style of drawing and topics make it very attractive.

About the Author

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Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.