One of the key elements of a good product is a good design. Unfortunately, many people think that a design is only about the aesthetic value and therefore, often overlook it. As a business manager, one thing you need to bear in mind is that the look of your product will send a message to your customers. Whether we are buying a product on Amazon or choosing a dating, one of the factors that affect our choice is the aesthetic value of a product.  If you are wondering how the look affects the business, there are proven reasons on why a nice look matters.

1. Creating a strong first impression

An aesthetically pleasing product will often consist of colors, textures, shapes, forms, images, and space in a harmonious and well-balanced manner.  A key part of a design is a nicely made logo as this is what will help you stand out from the competition. Unfortunately, while the majority of business owners understand the importance of a great logo, they don’t always take this as a priority.

In this digital era, customers decide in a few seconds. It is the seconds that make or break the sale. A good visual appearance will create a good first impression and will influence the customer positively when they are trying to make a buying decision.

2. Helping your business to stand out

There is no business that has no competition. If you would like to win the heart of your prospective customers, you will need to ensure that you have an impressive and modern design. Next time you visit a supermarket, try to look at the product that will catch your eyes; it will definitely be the one that is aesthetically pleasing. If you are attracted to a product with a phenomenal design, why can’t you replicate the same result with your product?

Humans are biased towards the products that are aesthetically pleasing. When other factors held constant, we consider such products to be better.

3. Consistency in your brand

When the word Coca Cola is mentioned, what comes to your mind first is mostly their logo. This means the logo is more than just a design element and is a key part of their brand. The fact that this logo is so memorable means we cannot imagine it changing. Therefore, if you would like to create a cohesive brand, you need to have consistency in your brand.

If your brand is inconsistent, this will look disorganized and chaotic. No person will want to be part of such a business. When you have consistency in your brand, this will result in good business.

4. Building customer relationships

One factor that affects relationships is emotions. With a great design, it is possible to create emotional connections with your customers, and this will result in better business.  You can use the visual display of your brand to create an emotional and memorable connection to your brand.

How to use the design in business

To have a great design, you will need to use visual cues to send the right message to customers. There are a few tips you can use to do that. These include:

1. Consider your mission

What is the goal of your business? This is the first question you should answer first before creating the design. Writing a mission statement is a key part of the process. Ensure that your mission statement is inspirational as this will be the guiding light in making decisions at all levels. If you do not know how to write a mission statement, all you need to do is to ask someone “Please, write essay for me”.

2. Understand your customers

Consider why customers choose your products or services over those of the competitor. What exactly are you trying to help customers solve? If you are offering online education products, you can make use of web analytics to get this information. Focus surveys and groups can prove to be quite helpful. You can also speak to partners, retailers, salespeople, and distributors to get the customer’s feedback.

3. Stand out from the competition

No matter the industry, you are in; it can help to understand your competition. When thinking of good design, you should carry out a competitive analysis to figure out how you are going to stand out from the competition. For instance, you will notice that many of the companies that offer writing services have lots of reviews. So, to set yourself apart, make sure you have a sleek website design that attracts students. Also, have an expert do a competitive analysis.

4. Start the process

If you already have a product, you will be doing a redesign. You need to be cautious as this can end up making the customers uncomfortable. Consider whether customers are fully attached to the product. Remember that design is more than just aesthetics. Even though a beautiful product can lender your product legitimate, the goal should be to make your product stand out.


When you do your design well, it will be possible to improve your growth and also enhance your ROI.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.