You may ask the following questions: Does the logo of our company accurately reflect our business image? Does the logo correspond to its goals and objectives? In general, does the chosen image, style and emblem affect the company’s operation and development? But if you want to show the mood and feelings of the company with the help of the logo, Feng Shui will definitely help you.

What comes into our sight sends certain signals to our own subconscious. As a result, the logo will be perceived emotionally, and then in terms of aesthetics. Feng shui will help you determine what effect this or that logo has on human consciousness. Moreover, eastern patterns become more and more popular according to the latest manga contest.

You will probably agree that an important element in a logo is its shape. Because you will use it in different media, and the logo should be recognizable regardless of its color and style. The shape of a company logo is like a vessel in which information is delivered to the world around it. You can most effectively convey your message to the outside world by using the form and style of the logo, which will correspond to the image of the company to the maximum extent. We will now consider several typical forms that can form the basis of company emblems and logos.

A square is a figure that reflects hardness and firmness. By using a square in the logo, the firm “reports” that it is trustworthy, while stable and durable. A company seeking to show that it can be relied upon, that it always delivers on its obligations and promises clearly and on time, can use the square to emphasize its reliability. The square is recommended for occupations related to construction, vehicles or other technical equipment.

Professions for which the square logo is favoured.

  • Builder.
  • Freelance author.
  • Lawyer.
  • Secretary.
  • Psychologist.
  • Corrector.
  • A messenger.

Professions for which it is not recommended to use the square logo.

  • Electrician.
  • Ballerina.
  • Modeler.
  • Announcer.
  • Make-up artist.
  • Merchant.
  • Pilot.

A triangle. For companies where creativity occupies the main and special place, the triangle shape of the logo emphasizes that the company is ready to cultivate new ideas and projects, and that it is ready to fearlessly face the difficulties and life obstacles.

The triangular form does not cause a feeling of safety, and it is advisable to avoid it in the logos of companies engaged in treatment and any assistance. The triangle is associated with the movement of thoughts, but not the soul.

Professions for which the triangular form logo is recommended.

  • Topographer.
  • Agent for tourism.
  • Web Designer .
  • Architect.
  • Pilot.
  • Bodyguard.
  • Detective.
  • Directed by…
  • Lawyer.
  • Courier.

Professions for which the triangle in the emblem should not be used.

  • Nanny.
  • A baker.
  • Doctor.
  • farmer
  • Coach.
  • Labour inspector.
  • Real estate agent.
  • Seller of securities.

Circle. For those associated with the world of ideas, scientific development, research or intellectual pursuits of different nature. The use of a circular form in a logo can emphasize the intensity of intellectual activity. A person looking at the circle cannot find a point to fix the look. Thus, he or she continues to follow the shape of the circle over and over again, as if unwinding a tangle, pulling out new thoughts and ideas with each turn. The shape of the circle is also associated with protection, it surrounds and protects what is inside the circle. Of course, any project enclosed in a circle will be successful.

Professions for which the circle-shaped logo is beneficial.

  • Coach.
  • Architect.
  • An electrician.
  • Interior designer.
  • Jeweler.
  • Illusionist.
  • Merchant.
  • HR manager.
  • Publicist.
  • Security guard.
  • Winemaker.
  • Physiotherapist.

Professions for which it is not recommended to use the emblem with a circle.

  • A seamstress.
  • Psychologist.
  • Programmer.
  • Nurse.
  • Housekeeper.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.