No one can deny that UX (user experience) is the foundation of any website. This is the main reason why many website owners always look for ways to improve it. Some even spend a lot of money on design because of it.
So, what is UX design exactly? And what is the difference between user interface vs user experience?
UX design is the process of improving user satisfaction through various aspects of a website. These enhancements usually deal with usability, efficiency, and accessibility of a website.
On the other hand, the user interface consists of the elements that a user interacts with when using a digital website or service. Of course, the user interface is a part of the user experience.
Conversion rates are directly proportional to the UX design of a website. After all, according to the latest sales stats, as much as 83% of customers would give a recommendation after a positive experience with a brand.
In other words, a good UX design means much more than an intuitive user flow and stunning layout.
However, what’s even more important is that a great UX will instantly boost the experience visitors are having while on your website. And that can significantly help with conversions in your sales funnel.
If you are interested in learning how to improve user experience with some great design tips, keep reading.
Create a straightforward call-to-action button
Call-to-action (CTA) buttons are used to attract users towards conversion on a website.
The way people implement these buttons can vary. However, some of the most common ones include:
- Starting a trial.
- Signing up for updates.
- Downloading the app.
- Booking a consultation.
The CTA on your website needs to be placed on every page of the website. It has been recorded that websites that have a clear CTA have higher conversion rates.
Furthermore, if your website is designed in folds, it is essential to keep your CTA above the fold so that it is easy for users to see.
Bear in mind the following:
- Be careful when picking the color for your CTA. Use colors that make the CTA stand out and make them big enough to be easily spotted.
- When writing your CTA text, make sure that it is action-oriented. Do not use passive verbs in the text. The text needs to be subtle but still active enough to prompt the user to take action.
- Be careful not to include more than five words when writing your CTA.
All in all, a clear and visible CTA is important if you want to improve UX.
All your website pages have to be consistent
When it comes to user experience, consistency means making everything on your website match.
- Heading sizes
- Font choices
- Button styles
- Design elements
- Illustration styles
- Photo choices
All of the elements need to be themed to make the overall design coherent between pages and on the same page.
For users to have a nice experience as they navigate your website, it is important that they are aware of the fact that they are still on your website. Hence, drastic design changes from one page to the other can make visitors feel lost and confused.
If you need to rearrange elements or add new ones to your website, consider utilizing the power of the drag and drop WordPress page builders.
WordPress is the most widely used website-building platform and the drag and drop feature makes it really easy for non-experts to make design changes.
Fix all 404s
Although search engines don’t punish you harshly for soft 404 errors (page not found), a user will.
When a website visitor clicks on an image or link, they expect it to take them to the next place they want to go. It will annoy them if they find a 404 error page.
Also, it will definitely make them think about whether spending time on your website was a good decision. After all, they can always go to another website for a faster solution.
Error pages are very frustrating and they completely disrupt the user’s journey throughout your website. Next to slow page load time, they are at the top of the list of unwanted aspects of a website.
If you want to check for 404s, you can set up Google Webmaster tools on your website and check crawl errors.
Additionally, you can also ensure that when a visitor lands on a 404, the page provides them with the option to get back on track.
Speed up page loading time
It is easy to get frustrated when a web page is loading slowly. This can lead to visitors abandoning your website and moving on to another website where they can enjoy faster loading times.
In general, if a page takes more than 2 seconds to load, the users are most likely to leave the website. Depending on the loading time of your website, users decide if they would like to further visit your website or move to another site.
Remember, improving the website load speed for desktop is not enough. You need to optimize for mobile users too. Since the mobile-first approach is promoted by Google, it is crucial to optimize and design your webpage for mobile users and show you care about them.
Thanks to Google and its tool called PageSpeed Insights, if you enter the URL of the site you want to check, Google will highlight the areas where your page speed is weak.
On top of that, the tool provides suggestions on how you can improve the loading time.
Authentic images are better than stock photos
Images play a significant role in making a website look more professional and pleasing. However, you need to pay attention here too since your photos have to fit the overall design of your pages.
Avoid stock photos for a couple of very simple reasons. Yes, they are cheap (and often free), they are easy to use, but they may do more harm than good.
Stock images look professional. However, your website visitors will figure out these are stock images and thus lose interest before too long. Also, stock images are overused and don’t appeal to the users.
On the other hand, original photos draw more website visitors. The reason for this is that they have a personal approach and the user can easily connect.
Another thing to bear in mind is that using stock photos shows that you have not invested too much effort in designing the website. Therefore, it won’t look unique, as the visitors might have already seen it on another website.
Therefore, try to use authentic images, no matter how basic and simple they might look.
Be consistent even with your outreach efforts
Finally, just because outreach campaigns aren’t necessarily something directly related to the website design, it doesn’t mean that the messages you send out should look different and feel different from the content of your website.
In other words, after you learn how to create a newsletter, you should think about conversions and efficient converting email design.
Therefore, you also need to follow some email design practices that can help with UX.
In order for your email design to be appealing, you need an adequate amount of white space around your CTA button.
This use of white space is meant to signal the importance of a given CTA button. Not only will your email look nice this way, but it will also guide a reader’s eyes towards the button.
If you want an effective and simple way to guide your readers to the crucial part of your email, you need to use directional cues.
These cues will help a person to move in the direction of your CTA, which is, generally speaking, the whole point of the email. Consequently, this enables the user to easily follow the action process, which results in a higher click-through rate for your business.
Therefore, it shouldn’t be emphasized how important it is to use the directional cues in your emails and thus integrate them into your larger campaign and journey for the user.