Designing logos is one of the most promising jobs as far as designing is concerned. However, learning how to design a logois not an easy nut to crack. It takes a lot of time, patience and effort especially if you are a first-timer in the designing industry. Having in mind that the logo you make will have a potential influence on the type of business it represents, ensure that it’s of the best standard.  With assistance from a research paper writing service, this blog will help you learn the art of logo creation from start to finish.

Have a Strategy

Before you get down to designing, it is essential to have a strategy on how far you would want your logo to reach. An approach helps you build on your creativity and gives you fresh ideas on how to start designing. Additionally, a convenient strategy guarantees that you get a general blueprint for an entire company. It offers directional paths to your design should follow and deliver the ultimate goal of a company. In your strategy additionally, you must ensure there is a maximum collaboration between designers, partners, and clients of the company.

Develop a Strong Portfolio

Apart from going to school and learning the basics of logo design, developing your collection is critical in winning trust from clients. You can include several logo styles in your portfolio to show that you are capable of handling both big and small designs. Little knowledge on how to make a logo plus other substantial academic qualifications will automatically land you a better position in an industry.

Additionally, whether you are a sophisticated designer or you are merely trying to build your career based on logo design, you will require building brands that will give you bargaining power especially when interacting with potential clients.

Know the Psychology

Anyone’s brain functions more or less similarly, regardless of the educational level you get. When making a logo, it is essential to remember the sequences of brain operation for it to attain its primary goal. The brain processes first shapes, then colors and only then words. Therefore, when making your design, instead of concentrating more on wording, it is essential to consider using shapes more than words.

However, as you select the type of symbols to use, you must ensure that they are relevant to brands you desire to design. With the idea that you might not even require to include the company’s name on the logo, your symbols should be relevant and quite vibrant in telling who you are.

The second step is the use of colors. You want your design to establish itself in the market and get followers. Most intellectual people don’t spend much time reading what you have designed but look at the color combination. In one way or another, colors can evoke emotions and change the perception. Therefore, ensuring you get the working combination guarantees to position your brand at a higher rank. Companies like Facebook and Coca Cola invested a lot in their logo design, and today they own the specific colors and are highly recognizable.

The last but not least is the words and the content of your logo. Although it is not as essential as color and shapes, the brain can’t help but process the words too. Therefore, for any complex brand mark, giving priority to the type of words you choose is critical. At this stage, work on the fonts and font size. Take a leaf from the competitor’s brand and see what fonts they use and if their logo contributes to their business.

Consider the Competition

While thinking about how to draw logos, it is important to remember that other brands are working in the same field as you. Therefore, there are higher chances that someone else will have the idea similar to yours. Before implementing the idea, therefore, run a background check to be sure that no other brands are using the same symbols. Additionally, in case there are other brands with the same design, work out the ways to improve your brand and make it better. Therefore, in the course of your learning, take your time to do in-depth research on the entire sector to ensure your ideas are yet to hit the design market.

Act on Feedback

Designing a logo is a process that takes time before you master the entire concept perfectly. However, even if it is your very first attempt, there is always something to learn from those who come across your work. Therefore, it is essential to listen and act on every feedback constructively. However, as you respond to feedback from clients and others around you, consider adjusting your creative principals to ensure that the ultimate goal is accomplished. 

About the Author

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mirko

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.