Located in Chongqing, China, the Zhongshuge Bookstore is truly out of the ordinary. It was inspired by the movie Inception, that became famous for its mind-bending visual effects.

Based in Shanghai, interior design company X+Living used gigantic optical illusions to mess with the bookstore’s visitors shopping experience. The worked with mirrors on the roof to give the illusion that there is no roof, and plain geometric shapes for shelves to increase the space augmentation effect.

About the Author

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mirko

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.