Due to their particular role in society, museums pay a lot of attention to every aspects of their visual identity; they hire famous architects to design their buildings and invest on coherent visual identity. This selection gives you an overview of museum logos.

1. Tate Modern

The famous art museum has an unconventional logo, Logo Design Love wrote an article questioning the logo’s efficiency.

2. Australian National Maritime Museum

Tying the knot, a very strong and clear logo that perfectly conveys the message.

3. Smithsonian Institution

At first look the logo isn’t very exciting, it becomes more interesting when you take a look at the visual identity guide.

4. Elysée Museum Lausanne

Great way to play with the type in this logo, there is also a subtle hint to the main topic of the museum: photography.

5. Getty Museum

Not very inspiring, but a decent logo.

6. Le Louvre

The Louvre’s logo is quite unusual with the use of a background picture, but it does work well (at least for me).

7. MOCA Shanghai

This bilingual logo makes a good use of color to link both languages.

8. Mamco Geneva

A very clean logo with a good rythm, perfect for adaptations.

9. Metropolitan Museum of Art

Sketchy type logo, the large “M” gives a strong identity to the MMA.

10. MIT Museum

Cool logo with a technological touch, I just wonder how it scales for smaller sizes.

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About the Author

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Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic and web designer based in Fribourg, Switzerland, as well as the co-founder of We Jobshare.